I have done a survey on home style preference, and listed many popular home design trends, among which Nordic, Japanese and minimalist labels have become the most popular styles by overwhelming votes. On Taobao, keywords such as Nordic simplicity and Japanese freshness also account for half of popular searches.

With the rise of the trend of modern minimalism, Nordic and Japanese homes have occupied more and more people's vision. However, American home is rarely mentioned, and people's impression of American home design seems to remain in the golden age represented by Sha Lining and Yi Musi in the middle of the 20th century.

So, what kind of home temperament has the long-term free lifestyle in the United States brewed? What are the emerging design forces that cannot be underestimated? The following brands can take you to a brand-new American visual feast and explore more new creative possibilities at home.

Mitchell Gold+Bob Williams

Unique and comfortable, full of human touch.

The interesting thing about American houses is that they don't simply emphasize "material sense" like British luxury and French luxury. The vast American continent gives them a leisurely and romantic human touch, making home design not only a chair and a sofa, but also a medium to improve the quality of human activities.

For example, this Vera sofa released on the 25th anniversary of Mitchell Gold+Bob Williams, with its soft and elegant sitting surface and sexy legs, guides people to face each other naturally and creates a relaxed conversation atmosphere through the curved arc design of the sofa shape.

Second repair hardware

New retro lifestyle

RH is a rapidly developing and innovative lifestyle brand, which is born out of traditional American furniture, and combines a lot of American country and some Victorian decorative techniques, with elegance and atmosphere to meet modern needs.

RH products boldly use old treatment, raw wood and rough technology, and the texture is so rich that people can't see it, as if they were in new york at the beginning of the 20th century. It is precisely because of this unique and distinctive feature that not all spaces can be controlled.

Three crates and barrels

Affordable good design

1962, American Siegel and his wife founded this exquisite and affordable household goods store from scratch. At that time, most American families had no concept of family decoration. They are willing to spend a lot of money to build a house and buy a car, but they often ignore the decoration of the internal environment. As designers and fashion buyers, Siegel and his wife hope to advocate a tasteful life by choosing fashionable and elegant household items.

Today, Crate & Barrel, which is popular, has covered more than 90 countries, and has also opened a fashion sub-line CB2 for young consumers. Compared with crate &; The barrel is elegant and steady, and CB2 is deeply loved by young people for its rich colors, avant-garde design and low price.

No.4 Xiyushu Street

Exquisite IKEA

West Elm was born in Brooklyn, new york in 2002. Its products are beautifully designed, the kind that will make people shine from time to time, and the categories are also very complete, which can be regarded as "exquisite version of IKEA".

Although young Westerham is a novice, he plays well. For example, this brand encourages users to put pictures with the West Elm label on Instagram, and then directly advertise the beautiful pictures shared by users to attract more people; Next, West Elm plans to open a boutique hotel to showcase its products.

Rooms jointly launched by Spring Hill, West Elm.

Five humans

Let beauty spread to every corner.

Anthropologie gives me the feeling of being a bit like a domestic fauvism or Wondullful, paying special attention to store design and shopping experience. Every store has its own interior designer, and every month any branch will have a brand-new design. Pushing open the glass door of the shop is a beautiful and ideal life. Someone summed it up in one sentence: this is a brand that lets beauty spread to every corner.

Many people think that Anthropologie's main business is clothes, but in fact, household items are its big move!

If you browse carefully, you will find that its side cabinet can be like this:

The coffee table can look like this:

Even tableware can be made into various styles:

Among these unique commodities, shopping is no longer just shopping, but an appreciation.

It is not difficult to find that contemporary American homes are developing in the direction of lightness, freedom and flexibility on the basis of integrating European elegance and traditional countryside. In order to meet the shopping needs of different sub-groups in the era of personalized consumption, major brands and retail stores have also made different styles and characteristics.

The most important thing is that the unruly personality and romantic feelings in American homes always attract us, and we have more choices and imaginations on the road of dressing up personalized homes.