From 65438+1 October1,the prices of Hermes, the favorite of ladies, and Hermes, the butterfly master who has been at the forefront of street shooting in recent years, have been raised by about 5%, and Bottega Veneta is between 3%- 10%. According to the brand news, Louis Vuitton and Celine will also raise their prices on June 7th at 65438 and June at 1 1, and Chanel's classic Flap and 19 handbags will also raise their prices in mid-June at 1.
In the field of jewelry and watches, the trend of price increase has also followed. For example, Qeelin increased its price on May 5438+1 October1,and Chaumet increased its price on May 5438+1October 5, while Audemars Piguet, a luxury watch brand once valued in by going up one flight of stairs, officially increased its price by 5% globally on June 5438+1October 5.
There is a cloud in the workshop. In addition to the steady increase in investment in Bitcoin and Tesla in recent years, even the best investment is just the bag of these luxury brands, which only goes up and down.
For example, Chanel handbags Chanel classic flap and 2.55 medium, the price doubled in 2020. In a year and a half, the increase of these two handbags was as high as 35%, and the net price rose by 1.34 million yuan. Today, the classic flip medium has exceeded 50,000 yuan, and the price is almost the same as that of platinum bags.
Why does the unemployment rate increase sharply under the epidemic, people's lives are greatly affected, and the economic growth of various countries is blocked, but there are still crowds of people outside luxury stores, and there are long queues?
Experts believe that although the unemployment rate in Europe and America has risen sharply, it is often manual workers who are unemployed. People at the bottom of the pyramid need to apply for unemployment benefits, but they are not hurt at all. They just changed their workplace and moved from the office to anywhere. It is also possible that they will shift their travel expenses to luxury consumption because of reducing travel and other trips, resulting in the psychology of "retaliatory consumption".
Hermes has also become the most stable luxury brand in 2020.
Every year, 65438+ 10/month 1 is the iron law for the price increase of Hermes bags. Even the king of bags has never missed the opportunity to raise prices because of the epidemic, and the increase is 4-5% every time. But in the second-hand market, the value of Hermes bags can reach about 80% of its value. In the list of the world's best brands in 2020, Hermes remains unchanged, with a brand value of $65.438+0.796 billion.
The epidemic in 2020 caused luxury brand factories such as Hermes to stop production and limit production, further driving Hermes, which was already in short supply, to boldly raise prices.
Hermes craftsmen are so busy this year! There is a long queue on the baggage waiting list. Besides selling bags, even small pendants are in short supply. 202 1 spring and summer, we will show you the super-high standard mini-craft, and turn the collection of a Kelly doll (formerly known as Kelly doll) into a small pendant, which has the same storage function as a Kelly Twilly Kelly bag pendant that is hard to find. Turn the shaft button in the center of the bag to open it. This "bag" is also the single product with the greatest value-added potential of Hermes this year.
Don't get excited yet, this cute and funny mini pendant bag is also close to 30 thousand.
Hermes reduced the proportion of Kellydole, a spring and summer model created by Jean-Louis Dumas, the fifth president of the brand, in 1999. He transformed Kelly's bag into a fat doll version, with eyebrows, eyes, mouth, hands and feet, and the corners of his mouth were deliberately askew, revealing a quaint smile. This childlike interest is still attractive even after 20 years. Because the number of bags is very rare, it has always been a second-hand market for antiques.
On social media nowadays, Hermes platinum bag and Kaili bag are not too powerful. Hanging this pendant bag on them is a standard for top celebrities.
Searching for the keyword hermesbagcharm on IG, you can see that many iron powders share all kinds of beautiful small pendants.
Kelly bags have their own Kelly pendants, and Hermè s fans also hang sandal pendants to create a lilliputian flavor.
Leather pendants inspired by Hermes orange paper bags are also hard to find.
Kellydole pendant, first introduced in spring and summer, is made of Tadelakt calf leather and Mysore goatskin, including saddle structure, gusset plate, hinge buckle and body expression. They are all designed according to the original design of the bag, the only difference is that they are hung on the bag with a belt of 1. However, the efforts of Hermes craftsmen have a relative price, and the official price is 22,000 yuan.