Mid-Autumn Festival Activity Design Scheme 1 I. Activity Purpose
Mid-Autumn Festival has always been a good opportunity for hotels and hotels to promote sales, and it is also an opportunity to stimulate consumers and stimulate consumption. On the one hand, this activity is to get better profits, on the other hand, it is also to strengthen the external image of the restaurant and deepen the impression in the minds of consumers.
Second, the theme of the event
"The Mid-Autumn Festival is full of joy, and the gifts don't stop."
Third, the object of the activity
Carry out different Mid-Autumn Festival promotion activities for different groups of high school students and junior students to effectively take care of different groups.
Fourth, the activity time
September 12 to September 2 1 day
Verb (abbreviation of verb) activity form
Discount; Gifts; draw for a prize
The concrete content of intransitive verb activity
1. During the promotion period, anyone who eats in our restaurant can enjoy a 10% discount on spending more than 100 yuan. There are special dishes of Mid-Autumn Festival on the dining table.
2. During the promotion period, you can get the corresponding Mid-Autumn Festival gift box by specifying a series of packages in our store.
3. During the activity, anyone who dines in our restaurant can take part in the Mid-Autumn Festival lantern fans' prize-winning quiz. In the meantime, you can get a snapshot for free.
Seven. Activity advertisement
1. Advertise outdoors in places where people are concentrated, such as railway stations and bus stops.
Newspapers and local TV stations should also carry out publicity.
3. Distribute leaflets.
Eight, other related strategies
Arrange personnel transfer and hotel layout in advance and start emergency measures. At the same time, relevant records should be summarized to prepare for promotion assessment.
Mid-Autumn Festival Activity Design Scheme II The Mid-Autumn Festival, an important traditional festival in China, will be celebrated on the 15th day of the eighth lunar month, that is, on September 22nd of the Gregorian calendar. This is an annual celebration in our country. Many friends and family members will also choose Mid-Autumn Festival as a special day, and they will also take restaurants and restaurants as the first choice for parties.
In view of this demand of Mid-Autumn Festival catering consumption market, it is necessary for restaurants to plan a promotion plan for Mid-Autumn Festival, so as to attract more people to eat in restaurants, boost the restaurant's business income and create a good holiday atmosphere for Mid-Autumn Festival celebrations. Combined with the actual situation of our restaurant and the traditional customs of Mid-Autumn Festival, in order to better carry out the Mid-Autumn Festival promotion activities and realize the double harvest of our restaurant's economic and social benefits, the planning scheme of our restaurant's Mid-Autumn Festival promotion activities is formulated as follows.
I. Target market analysis
The customers of this restaurant are mainly middle-and upper-class people and government officials, but many of them are mass consumers in the surrounding communities, which requires the restaurant to take into account the mass consumption needs of the people around the restaurant on the basis of upgrading its grade.
Second, the pricing strategy
1, meals can basically maintain the original price, but considering the price of some meals related to Mid-Autumn Festival, you can use discounts (recommended) or directly reduce the price.
2. For high-priced meals, it is recommended to combine the reduction of distribution and price reduction.
3. The Mid-Autumn Festival package (explained below) should not be too expensive, and the per capita consumption should be controlled at 50-80 yuan (excluding drinks).
4. The prices of other drinks and other services can be flexibly changed according to the actual situation of the restaurant, and reached around the Mid-Autumn Festival (but according to the net profit of the restaurant).
Third, marketing strategy.
1. Making Mid-Autumn Festival special packages can be divided into three categories according to the actual situation, including meals for two and meals for three. The theme should reflect family reunion, and you can send moon cakes (the price does not need to be too high).
2. Family members whose birthdays are August 15 can enjoy a discount of 8. 15% with valid certificates (household registration book and ID card) (according to the actual decision of the restaurant). It is recommended to recommend Mid-Autumn Festival package to them.
3. If the mobile phone and fixed telephone number are 8 15 (in Guangzhou), you can enjoy the discount of 8. 15 when dining in the restaurant with valid documents (household registration book and ID card) (subject to the actual decision of the restaurant). It is recommended to recommend Mid-Autumn Festival package to them. This is a restaurant. Contact these people directly.
As there is no accommodation service in this restaurant for the time being, we can join hands with other large hotels focusing on accommodation to introduce customers to each other, which can increase the customer base and reduce some related expenses. For these customers, you can pick them up by car, and it is also recommended to recommend the Mid-Autumn Festival package to them.
5. Send some small gifts related to Mid-Autumn Festival after dinner (the name, telephone number, address and website of the restaurant should be printed on them).
6. The activity time is from August 10 to August 20xx in the lunar calendar, that is, from September 17 to September 27 in the Gregorian calendar.
Fourth, promotion strategy.
1. Place outdoor advertisements near the gates of restaurants, railway stations and bus stations (outdoor advertisements are mainly in the form of spray painting and banners).
2. TV, street banners and newspaper advertisements are combined.
3, you can try mobile phone short message advertising, the focus of mass mailing is the old customers of the original hotel, pay attention to the use of appropriate language, mainly introduce the activities of the restaurant.
4. Make a pop-up box advertisement or a bigger FLASH animation advertisement or banner on the Internet. The processing of web animation and pictures must be consistent with the marketing content.
5. Flyer advertising is ok, but the quality of flyers must be high.
Note: You can select the above advertisements at the same time. Promotion focuses on urban areas and can also be extended to surrounding counties and cities. The minimum advertising audience should be 6.5438+0.5 million.
Verb (abbreviation for verb) Other related strategies
1, the security guard must ensure the safety of the restaurant.
2. Specify some incentive policies for waiters and related staff to arouse their work enthusiasm (this content can be detailed later).
Put some high-grade and elegant music in the hall.
4, the restaurant kitchen needs to do a good job of logistics, in the case of ensuring the quality standards of dishes, the speed of food production and serving must be fast.
5, the layout of the hall does not need to be too luxurious, but it should be beautiful and generous, showing the taste of the Mid-Autumn Festival.
Effect prediction of intransitive verbs
The operating income of the restaurant is at least 0.5 times of the usual operating income of 65438+, and the above promotion activities are implemented, and thoughtful services are provided to customers.
Seven. Other suggestions
1, the front desk of the restaurant communicates with the waiter in time, and keeps some information of key customers at any time.
2. Enter the customer's information into the database with the consent of the customer (the key is the customer's name and mobile phone number) for future promotion services (this content can be refined later).
3. Make the website of the restaurant as soon as possible. Websites must be made by professionals. Domain names should be simple and easy to remember. The design of web pages should reflect the characteristics of restaurants. Warm colors are the main colors, and the home page should have large FLASH animation. There should also be news release system, on-line marketing, customer message boards, customer forums, employee entertainment and so on.
Mid-Autumn Festival activity design scheme 3 I. Activity organizing committee
1. Person in charge: members of the board of directors, general manager's office and planning department.
2. Members: heads of departments
Second, the activity time: September 6 to September 30.
Third, the purpose of the activity:
With the help of China's traditional Mid-Autumn Festival, China's second long holiday, National Day, we will create the second consumption peak of restaurants, which will slow down the cold market after the long holiday and reduce the downward trend of consumption.
Fourth, the theme of the event:
Celebrate the Mid-Autumn Festival, welcome the National Day and give a big gift!
Verb (abbreviation of verb) campaign slogan: ellipsis
Six, site layout:
(1) Off-site layout:
Doorway couplets: Thousands of families reunite to welcome the Mid-Autumn Festival, the four seas celebrate the National Day with jubilation, and Lian Heng: celebrate the festival;
Huge external wall suspension: width: height = 10x 13M, content of publicity activities;
Hang eight red lanterns above the door.
(2), the venue layout:
1, and hang public signs at both ends of the elevators on the first, second, third and fourth floors respectively.
2. Put a big moon cake in the lobby on the first floor (negotiated by the purchasing department);
3. Set an archway at the entrance of the first floor, display a moon cake street behind the cashier, and hang a tag at the upper end of the moon cake street to set off the atmosphere of the moon cake street;
4. Hanging corresponding' palace lanterns' on the main passages, elevator entrances and the top of moon cake piles on each floor; 300 palace lanterns.
5. Hang the flags of Mid-Autumn Festival and National Day (on one side) on the main passage of each floor; 1000 flags.
6. The stair guardrail is surrounded by golden flannel, and the layout of the elevator entrance is strengthened.
7. A large (2m, 5m wide) lantern (made of KT board) is hung in the center of the central hall. The words "Happy Mid-Autumn Festival" are hung under the lantern, and other decorations are added.
Seven, publicity strategy
1, DM poster promotion;
2, TV media publicity:
A publicity content: moon cake listing, group purchase, bulk purchase of moon cakes and related activities;
B. Time: September 20-26;
Mid-Autumn Festival activity design scheme 4 1. The purpose of the activity: to gather popularity and stimulate consumption through Mid-Autumn Festival promotion activities and advertising, so as to increase sales revenue and profits, on the other hand, to leave a good impression on consumers, strengthen consumers' and employees' confidence in Swan Lake Restaurant, enhance brand awareness and reputation, and affect consumers' brand loyalty.
Second, the theme of the activity: "The Mid-Autumn Festival is full moon, at this time the horizon is * * *", Swan Lake helps you connect with your family.
Three. Activity time: 9- 18-9-26 (specific time to be determined)
Four. Activity content
1, guess the activity on the spot
A lantern riddle area was specially set up, and a lantern (red light) cage with riddles was hung on the activity site. All riddles are not difficult, as long as the correct guesser can get the coupon of 10 yuan.
During the activity, 10 riddles can be displayed every day, and 20 riddles can be displayed during the Mid-Autumn Festival.
Lantern riddles are small woodcut cards, about the size of amulets, with simple appearance and collection value. On the one hand, it is the signboard of Swan Lake Restaurant, on the other hand, it is a riddle. If the guests guess correctly, they can take it down and send it to the prize-winning office, while the riddle card is wrapped in a red sachet and given to the guests. (Swan Lake logo is printed outside the sachet)
2. Giant moon cakes
Make a moon cake with a diameter of 2 meters, put it in the lobby for publicity, and distribute it to all guests on August 15.
Prepare cameras and printers, and provide services if guests want to take photos with giant moon cakes or theme layout areas. Guests who spend more than 500 yuan take photos for free, while other guests charge 5 yuan every time.
Contact the production of giant moon cakes in advance. If this restaurant can't do it, you can contact other places as a sales promotion point.
Giant moon cakes should have an auspicious name, and the specific name can be collected from the society and hyped by newspapers. It is confirmed that the adopter can get a table of reunion dinner on August 15 provided by Swan Lake, worth 288 yuan.
After 7: 00 pm on August 15, all guests who spend money in the restaurant can participate in the appreciation of giant moon cakes. Restaurant executives, employees and guests held a cake-cutting ceremony and delivered it to customers. Guests who cut cakes can also wait for an honor and personally give their own cut cakes to family and friends to express their affection.
Step 3 send peace
Set up a Mid-Autumn Festival theme area in the dining hall, with the moon, rabbits, Chang 'e, WU GANG, osmanthus trees and other themes as the layout. The production material is foam and other items, which are surrounded by the concierge bar and cannot be close.
Amulets are hung on the decorative osmanthus trees in the hall, symbolizing peace, reunion and preciousness. Amulets made of HongLing and Xiao Mu cards are novel in shape and have their own characteristics. All guests dining in the restaurant can choose a favorite amulet and give it to their family and friends, wishing them peace and happiness.
One amulet is given to each table, and can be sold if necessary 10 yuan.
4. Family reunion dinner
The chef will introduce the menu of reunion dinner on August 15, and the price ranges from 288 yuan to 2888 yuan (depending on the actual situation of the restaurant).
During the event, all guests who book a family reunion dinner below 500 yuan in the restaurant will be given a free fruit bowl, a photo with the restaurant set and a riddle on the lantern.
During the event, all guests who book a family reunion dinner set above 500 yuan in the restaurant will be given a luxury fruit bowl, a Swan Lake moon cake gift box, a photo with the restaurant set and a riddle on the lantern.
During the event, all the guests who book a family reunion dinner package of 65,438+0,000 yuan will be given a luxury fruit bowl, a luxury Swan Lake moon cake gift box, a photo with the restaurant set, a free solve riddles on the lanterns and a handwritten blessing lantern.
5, couple banquet
The chef will introduce the menu of the couple banquet on August 15, ranging from 58 yuan to 588 (depending on the actual situation of the restaurant).
Guests who book a couple banquet package will receive a free fruit bowl, a free photo with the restaurant set and a free solve riddles on the lanterns.
Mid-Autumn Festival activity design scheme 5 Mid-Autumn Festival is approaching, and homesickness is entangled with family members. But everyone who is far away from home knows that there is no boundary and everyone can feel its comfort. Just as the motherland cares for her people, the mother's comfort to her children will not be ignored because of the remoteness of the ocean, and will not be blocked because of the barrier of Qianshan. It's called Thousands of Miles Away. 20xx September 22nd is the Mid-Autumn Festival of 1 month, which is an ancient festival in China. Maybe now someone will ask why August 15 is called Mid-Autumn Festival. The simplest explanation is that August 15 is in the middle of autumn, so it is the Mid-Autumn Festival. The Mid-Autumn Festival is characterized by enjoying the moon, eating moon cakes and carrying lanterns.
Mid-Autumn Festival, like Lunar New Year, is a happy family. On the night of Mid-Autumn Festival, the moon is the roundest and brightest, and the moonlight is the most beautiful. Every household puts fruits and moon cakes on the table in the yard, and the family eats moon cakes while enjoying the moon. It is "a round in the sky, everyone looks up." What a beautiful picture. On the occasion of the Mid-Autumn Festival, I specially conceived some promotional themes with the theme of Mid-Autumn Festival:
First, "take the moon home"
During the activity, if you spend over 100 yuan, you will be given a key chain to hang the moon. The Moon Keychain has various shapes and exquisite workmanship, and it is engraved with some words of blessing, such as Happy Mid-Autumn Festival, Happy, Safe and Happy, and some poems describing the Mid-Autumn Festival and the Moon.
Operating instructions:
1. Keychain is customized in shopping malls, and the customized quantity depends on the sales volume of restaurants. The customization cost of each key chain is controlled within one yuan.
2. Carve the name of the restaurant on the key chain, or combine it with greetings, such as "Happy Mid-Autumn Festival from XX Restaurant".
3. Take the shopping receipt to the designated place of the restaurant, one for 100 yuan, one for 200 yuan, and so on. Stamp the receipt after receiving it.
Second, random lottery activities
After the customer pays the bill, the cashier can tell the customer to draw at the designated place. The customer only needs to hand over the bill to the designated person, and the customer has the opportunity to draw a lottery at random. The prizes in the lucky draw can be "all drinks are free today", "xx dishes are free today" and other remarks may be "only bring one guest next time" and "your dessert is free today". Awards can be set according to the specific situation of the restaurant.
Instructions: You can operate it yourself according to the situation of the restaurant, so I won't go into details here.
Third, give special discounts to Mid-Autumn Festival packages.
In order to promote and create a Mid-Autumn Festival dining atmosphere, the restaurant has launched a new variety of Mid-Autumn Festival packages, and at the same time, in order to attract more customers to order, special discounts can be given to the Mid-Autumn Festival packages. To plan the content in detail, I won't describe it in detail here. It's just a reference for the theme activities.
Instructions: You can operate it yourself according to the situation of the restaurant, so I won't go into details here.
Fourth, the customer speech on Mid-Autumn Festival night.
When customers are eating, the restaurant can tell them, "Who wants to go on stage and give a short speech for thirty or forty seconds?" . Those who get the warmest applause from everyone, today's dinner is free.
Instructions: You can operate it yourself according to the situation of the restaurant, so I won't go into details here.
Verb (abbreviation of verb) special guest preferential activities
The restaurant issues VIP cards to important guests or specially designates which guests tonight. For example, the number 922 in the VIP card is the most important guest, with special services and discounts.