Armani, a self-made and self-taught genius, is nearly old, but still passionate about his work, demanding and hands-on. He once said, "Work is my life, and I have no leisure for others." Some people say that he is a little lonely when he is with his fashion. Fashion may be like air to Armani, otherwise he will suffocate.
Elegant master
In Hollywood, giorgio armani is a designer that movie stars are obsessed with. Former US President Bill Clinton and computer tycoon Bill Gates are also his clients. His photo appeared on the cover of Time magazine, and before that, only Dior in the fashion world won this honor.
If you compile a list of the most outstanding fashion masters in the world, you must not miss giorgio armani. He is a fascinating legend in the international fashion world. His works are elegant and subtle, generous and concise, and exquisite in workmanship, which embodies the Italian fashion style. 14 years, he won more than 30 awards all over the world, including the famous Cutty Sark, who won the menswear designer award six times in a record-breaking way. Because of giorgio armani's outstanding performance, giorgio armani brand has surpassed its own meaning in the public mind and become a symbol of successful career and modern lifestyle.
Giorgio armani 1934 was born in Italy. In order to realize the wishes of his family, he studied medicine for two years. At that time, he was not interested in time. Until 1957, he decided to drop out of school and join Larinas Cantor Department Store as a purchasing post. Later, 27-year-old giorgio armani turned to work for Cheretti, and later worked as a fashion design assistant in several companies as an amateur, thus establishing his own rich and varied style. In the mid-1970s, giorgio armani met his lover and partner sergio Galeoti and founded a brand named after himself, which has been booming ever since. In the end, giorgio armani became one of the most influential fashion masters in the 20th century.
Unlike other well-trained designers, giorgio armani was completely unknown when he was 18 years old. If we look back at his previous works, we may even find it ridiculous. However, with the development of the times, giorgio armani is gradually maturing. As far as his design style is concerned, they are neither fashionable nor traditional, but a good combination of the two. His perfume seems to have little to do with the word fashion. In fact, every season, giorgio armani's design concept will be revised, no matter what fashion changes can affect a designer's design style, because he believes that the quality of the brand is more than the formal update.
Giorgio armani always creates fashion. Giorgio armani, one of the designers who broke the boundaries between men and women, led fashion to a neutral style in an era of increasingly chaotic gender. Giorgio armani University studied medicine and served as an assistant medical officer during military service, which determined that the analysis of rational attitude and the concept of world balance were his design criteria. Giorgio armani's design and creation are not entirely out of nothing, but come from observation. When he saw other people's elegant ways of dressing in the street, he reorganized in his own way and created his own elegant form of giorgio armani style again. Many world executives and Hollywood movie stars have taken a fancy to this self-created style and become followers of giorgio armani.
Over the years, giorgio armani has always appeared as a casual but meticulous personal image, with neatly combed gray hair, a navy cashmere cardigan, a simple T-shirt and khaki pants. He neither smokes nor drinks. It is said that his tableware is wrapped in layers. He can't speak English or Italian, so he is described by the media as taciturn, shy and proud. Once giorgio armani acted as if he were possessed, "work is my life," Armani once said, "I have no leisure for others."
Entrepreneurial experience 1957, Armani entered the famous Italian boutique department store chain La Rinascente. He worked as an assistant photographer in this department store for a while, and then entered the company's design room. During that time, he bought high-quality products from India, Japan and the United States, and introduced foreign culture to Italian consumers by holding exhibitions, thus starting to get in touch with fashion.
1964 Armani, who had never received formal training, designed a menswear collection for Nino Cerrutti, the father of Italian fashion. Encouraged by his good friend sergio Galeoti, Armani became a freelance fashion designer and fashion consultant from 65438 to 0970. In Italian fashion, Armani began to emerge. From 1973 to 1974, the pilot jacket he introduced at the Italian fashion show held in the Whitehall of the Beatty Palace in Florence was well received. This jacket is made of leather as ordinary cloth.
From 65438 to 0975, Armani and Galeoti founded their own company-giorgio armani Co., Ltd., and established the Armani trademark, and the "giorgio armani" brand was officially born. In July of that year, Armani launched a men's jacket with wireless strips and no structure, which set off a revolution in fashion. His design is relaxed and natural, and under the seemingly random cutting, the beauty of the human body is faintly highlighted. It not only abandoned the boring suit that tightened men's bodies in the 1960s, but also was different from the hippie style that was popular at that time. Three months later, Armani launched a loose women's jacket, which was made of traditional men's cloth, as simple and soft as a men's jacket, and revealed a little male majesty. Since then, Armani, like French fashion masters Paolo Pollet and coco chanel, has made an unprecedented bold subversion of women's style, thus making Armani fashion the favorite of senior professional women.
1980, the exquisite "power suit" tailored for Armani men and women came out, and "power suit" became a symbol of the era of international economic prosperity. This design is inspired by Hollywood in the golden age and is characterized by wide shoulders and large lapels. 1980, richard gere plays american gigolo, wearing a full set of Armani "power suit". The film was very successful, and the Armani brand left a deep impression on many viewers.
Since then, Armani has started long-term cooperation with film and television stars, and even designed a large number of drama and dance costumes. From 65438 to 0982, Armani became the first fashion designer to appear on the cover of Time magazine since christian dior in the 1940s. He often invites Hollywood stars to wear their own brand clothes to attend the Oscars, and a large number of celebrities such as michelle pfeiffer and Jodie Foster are his loyal customers.
Brand In the 1980s, Armani began to expand his sub-brands. In addition to "Giio Armani" representing high fashion, he also launched the ready-to-wear brand "Emporio Armani", the women's brand "mani" and the casual wear "Armani Jeans", which was relaxed and lively. In addition, there are ski suits, golf suits and so on. Giorgio armani brand formal clothes are marked with white characters on a black background, while clothes suitable for general occasions are marked with black characters on a white background. As for the deputy brand clothing, it is mostly marked by the eagle.
The fabrics of giorgio armani brand clothes are quite expensive. In order to meet the public's demand for brands, the fabrics used in lower-priced sub-brand clothing are mostly synthetic fibers with the latest technology, which is difficult for outsiders to imitate. Armani has always been a master of combining artistic creativity with commercial operation. His clothing profit is the highest in the industry. Although he has developed a large number of new product lines, his brand has never fallen in price. Today, Armani's business has spread all over 100 countries and regions. Besides clothing, its products include ties, glasses, scarves, leather goods, shoes and perfume. Like clothing, these accessories emphasize exquisite texture and simple lines, revealing Armani-style "leisure elegance".
Features Armani's products are fashionable, noble, exquisite and neutral, which fully show the simple, elegant and confident personality of urbanites, so they are favored and sought after by world superstars such as richard gere, Warren Beatty and Sharon Si Tong. Armani leather goods inherited its excellent quality in fashion design, and at the same time incorporated its own humanized and exquisite design style. Therefore, the products have been widely recognized by successful people and urban fashionistas since they came out.
Armani leather series includes briefcases, men's and women's purses, handbags, wallets, travel bags, belts and so on. Its products will make modern successful people and fashionistas who pursue high quality show superior dignity whenever and wherever, and bring unexpected surprises to demanders. We look forward to sincere cooperation with customers, * * * to develop together and establish close cooperative relations.
Identifying Giio Armani clothing series is divided into two main parts, and the color of its cloth label is the only skill to distinguish the two series.
1, Giio Armani Boronuovo: including men's and women's clothes, it belongs to a more formal route, and the cloth label is "white on black background".
2.Giio Armani Collezioni: It includes both men's wear and women's wear, suitable for general occasions. The design route is more acceptable to the general public, and the cloth label is black on a white background. As for Giio Armani's deck, many of them are Emporio Armani men's and women's clothes marked with "Eagle".
Style positioning Armani series brands firmly grasp the international trend and create men's and women's clothes with aesthetic taste; At the same time, it is famous for its new fabrics and excellent production. Unlike most long-term fashion designers, few absurd or very outdated designs can be traced back to Armani's business history from 65438 to 2008. He can create an amazing balance between market demand and elegance and fashion.
As far as design style is concerned, they are neither fashion nor tradition, but a good combination of the two, and their clothes seem to be rarely associated with the word fashion. In fact, in every season, they have some appropriate and understandable changes, completely ignoring the fashion changes that can affect a designer's design style, because designer Armani thinks that the quality of clothing is more updated than the style.
His series of brands are positioned in a soft and unstructured style, playing with some levels and colors, and often adjusting the proportion.
In fact, there is fierce competition between two famous Italian designers in the fashion industry. Versace is famous for his sexy clothes, consistent personal lifestyle and unexpected death. Armani will definitely not design Madonna's clothes (nor will there be customers like Michelle Feifei and Jodie Foster). But his Zen philosophy and neutral style can be regarded as the other side of Versace. Although Versace promoted the star standard system of top models in the 1980s and early 1990s, Armani never hired big-name models in performances.
This brand of clothing has a wide range of functions, but elasticity and adaptability seem to be ignored. In fact, these clothes have luxurious high-quality fabrics. Every piece of Armani's clothing is a boutique with wide compatibility, which makes the combination of single items become another style feature. Although clothes are expensive, they all have unique charm rather than excessive exaggeration.
Giorgio armani brand fabrics are quite expensive. In order to expand the customer base and meet the public's demand for designer brands, a series of slightly cheaper women's clothes, such as Marni trademark, have appeared, and the fabrics used are synthetic fibers with the latest technology, which is difficult for outsiders to imitate.
In addition, a new brand Emporio Armani for casual wear and sweatshirts was born. Women's styles have simple Peter Pan collar pullovers to match skirts and hand-sewn pants. When they are still in the fashion season, designers will make some small changes in tailoring in order to be novel.
Brand Style Development When the brand was founded in 1970s, his first men's wear series won universal praise. Its coat is characterized by sloping shoulders and narrow collar.
Big pockets. By the end of 1970s, Armani widened the collar of men's suits, increased the looseness of the chest and waist, and innovatively introduced the inverted trapezoid. After experiencing the confusion and unpredictability of "hippies" and "punk" in the sixties and seventies, people are also tired of that bizarre way of dressing. At this time, Armani's elegant, simple, solemn and free-and-easy clothing style is full of Italian demeanor, which just meets people's new fashion needs and is refreshing.
In the early 1980s, women's clothing made great achievements. At that time, Saint Laurent-style women's clothing principles were popular in the clothing industry, and most of them were self-cultivation and narrow lines. Armani boldly integrated the characteristics of traditional men's suits into women's clothing design, broadened their body lines and created an epoch-making round shoulder shape. Coupled with unstructured sweatshirts and loose casual pants, it brought a relaxed and natural wind to the fashion industry in the 1980 s. Because this concept of men's wear and women's wear is similar to the spirit advocated by Chanel, a designer who made outstanding contributions to simplifying women's wear in the 1920s, Armani is called "Chanel in the 1980s". The improved wide-shouldered women's dress is very popular with professional women, and his exaggerated treatment of wide parts has become the representative style of the whole 80' s, which is called "Armani era".
In the 1990s, Armani's creation became more mature. He believes that glitz and exaggeration are no longer colonial trends, and even high-end evening dresses should maintain implicit beauty. Elegance, simplicity, pursuit of high quality without showing off, "seemingly simple, but also contains infinity" are the spirit that Armani endowed to the brand, which also made him an important figure who influenced "minimalism without hesitation". His design did not inspire people's fairy-tale dreams, but pursued the affirmation and realization of self-worth. His clothes give women confidence and make people deeply feel their importance.
Armani admitted that his first batch of women's clothes actually used men's styles and women's sizes. I didn't expect customers to
Then it will be painful. Simple, rigorous and meticulous men's wear design and production rules have laid a solid foundation for Armani's career, and also brought rigorous, elegant and manly style to the women's wear he designed. Shoulders have been treated with leniency and softness, which has become his unique finishing touch. He never admitted that his design was neutral. He skillfully transplanted men's clothes, as if pushing open a unique door, showing the femininity of women. In fact, this technique is not his initiative, coco chanel tried to transform men's wear; Elsa schiaparelli, a fellow countryman who was popular in Paris in 1930s, tried to use men's shoulder pads on women's clothes for the first time, and was praised as "the most imaginative creation" by Harper's Market magazine at that time. However, no designer has gone as thorough and dedicated as Giio Armani on this road.
He once said that his design follows three golden principles: first, get rid of anything unnecessary; The second is to pay attention to comfort; Third, the most gorgeous things are actually the simplest. After 80, although it is no longer the most fashionable, it will never be out of date. The reason is simple: he has always been an indispensable part of the trend.
When it comes to change, it is business development. Under the strategy of giving everyone a chance to wear Armani clothes, various sub-brands were born, including children's wear and furniture design. 20 1 1, Armani was even invited to design a Mercedes!
At the press conference, I learned that Armani was going to set foot in interior design again. Not ordinary room space, but the grand design of the whole hotel. These new dimensions of design development cannot but be admired.
Perfume has eternal fragrance and romantic fragrance. Giorgio armani perfume combines elegant and neutral design with feminine charm and sexy characteristics, showing the unique charm of ladies' elegance, nobility, honesty and charm.
Elegance and nobility are the eternal aspirations of women. As a part of Armani's fashion kingdom, every perfume of Armani has incorporated the attention to elegance. Pale colors and gentle and elegant floral fragrance are naked on the skin, and through soothing breath, the eternal charm of elegant, concise, modern and emotional giorgio armani perfume is clearly set off. Like a slim fairy who just came down to earth. Crystal clear, fresh and refined, always inevitably reveals the innate elegance. It is in this elegance and classicality that giorgio armani perfume reveals an attractive autism, a tasteful blandness, a repressed sexiness and a restrained brilliance. It never bares its teeth and makes no noise, but in its high consciousness and narcissism, it never lets go of any flickering eyes.
The aesthetic standards of modern fashion portray perfume as its noble temperament, and show its unique personality charm and cultural image through the secret transmission of elegant aroma. Giorgio armani perfume can make people full of self-confidence, show their individuality and even make themselves outstanding. Its personalized fragrance dominates the personality of perfume, giving users different temperament. Most people who choose giorgio armani perfume are reserved, but there is no shortage of * * *. They are smart and cultured, and they are taciturn on the surface. In fact, their inner world is so rich that we can't completely figure it out. They seldom show their feelings, but their elegant and sexy temperament makes them unconsciously emit endless energy, just like their fresh and perceptual fragrance, showing the charm of elegant people! For people in giorgio armani, fanaticism is "devoting our remaining time to inner happiness", but it is full of power in depth. The energy shock in the original introversion can also create such a fanatical and extraordinary "Giio Armani".
Giorgio armani perfume can't inspire people's fairy-tale dreams. It pursues the affirmation and realization of self-worth, endows women with charm, endows men with self-confidence, and makes people deeply feel their importance. Therefore, giorgio armani perfume is not only a style, but also a state of mind and a lifestyle beyond fashion. It always keeps up with the trend, embodies the spirit of the times and never falls behind, conveying a distinctive and unique brand concept: elegance, wisdom and unique personal style.
Shape giorgio armani's elegant style.
Armani perfume is elegant, simple, solemn, free and easy, and full of Italian flavor. It reveals a touch of beauty in lightness and elegance, which makes people feel refreshed.
Giorgio armani perfume is actually the liquid business card of its brand clothing, which highlights elegance and simplicity. Giorgio armani's clothing is very practical, which determines that its perfume taste is real and unobtrusive. The best elements come from the most exquisite tailoring. In order to make this liquid business card more quintessential, Mr. giorgio armani devoted a great deal of energy to the raw materials, and the addition and fusion of various perfume ingredients were confirmed in a precise proportion. Every product has incorporated the attention to purity, comfort and elegance, and every breath has been fully interpreted. "Perfume is always with you, seemingly inadvertently but always in your breath, not some lifeless labels." Giorgio armani perfume is elegant and unobtrusive, real and unpretentious. It reveals the charm of personality and has the magic of turning stone into gold, which makes the "living" irresistible.
Nowadays, giorgio armani's creation is becoming more and more mature. He believes that glitz and grandiosity are no longer the trend of today, and even high-end perfumes should remain reserved and restrained. This concept brought a relaxed and natural wind to the perfume industry in the 1980s. Giorgio armani is called "Chanel in 1980s" because this idea is similar to the spirit advocated by Chanel, a designer who made outstanding contributions to perfume in the 1920s. In 1990s, Italian designer giorgio armani emphasized "elegance without trace" under the style of simplicity and careful color, and summarized his design concept as: deleting unnecessary decoration, emphasizing comfort and expressing uncomplicated elegance. So as to balance consumers' demand for color harmony, and express elegance with simple tailoring and low-key neutral colors. This unique quality of simplicity, elegance and pursuing high quality without showing off is "seemingly simple and infinite", which is well injected into giorgio armani's perfume.
The power of * * * and fantasy possessed by perfume is infinite. Anyone has had the experience that an atmosphere suddenly awakens your memory of a person, an event, a special scene, an atmosphere or an emotion. Educated, tasteful or calm and quiet women are more likely to choose giorgio armani perfume, because its unique and extraordinary temperament is entirely for those high-style women. Giorgio armani perfume has created a new smell classic. Its combination of neroli oil and rosemary makes people feel energetic. Its luxury, like its overall style, has never been exaggerated Even the well-thought-out design and fragrance are subtle and elegant.
Giorgio armani is undoubtedly the best interpretation of high taste in fashion. Elegant and fashionable Jeangeorges Armani perfume has conquered women with taste all over the world. For those women who intend to own giorgio armani perfume, giorgio armani is a great challenge to their personal taste, because it is not enough to have a simple fashion temperament for this brand of perfume. Those fashionable women had better prepare extra cultural space to realize the real fashion connotation of designers' integration. I believe that at that time, you will definitely experience the highest level brought by giorgio armani perfume.
Giio Armani's mainland stores in China include Beijing, Shanghai, Xi 'an, Hangzhou, Guangzhou, Shenzhen, Dalian, Chongqing, Nanjing, Shenyang and Tianjin.
Autumn Gaoding 2011On July 7th, Giio Armani 201/autumn haute couture show was held in Paris. From gorgeous jewelry in the shape of cherry blossoms to pointed satin high heels painted with peony patterns, the accessories of Giio Armani 20 1 1 autumn haute couture show also make full use of Japanese cultural elements. Giorgio armani, a designer, used 44 sets of China costumes to explain his understanding and love of Japanese culture and his condolences to the Japanese people who died in the earthquake. From Giio Armani Prive's pioneering and gorgeous sense of science and technology last season, he entered the distant artistic conception of traditional culture. For example, the small handbag, fan-shaped embroidered handbag and velvet long handbag carved from the whole shell all have small and exquisite appearance and exquisite details, revealing the implication and gentleness of the East.
Slim shrug suit, cropped trousers, knee-length satin skirt, and hair accessories made by philip treacy, a hat master, are based on the traditional Japanese origami art, which makes the figure look extraordinarily tall and slender. Asymmetric tailoring methods, such as jackets with different sleeve lengths and sloping front, make the clothing show a little geometric outline. In Japanese kimono, a satin waist seal is tied on the outside of a slim suit to outline a graceful waist line, which combines the elegance and skill of western style with the gentleness and beauty of the East.
Giio Armani's favorite black is still the protagonist in the show, presented in different ways such as velvet, chiffon and sequins. Low-key colors have also become an excellent foil for Japanese printing this season. Exquisite as ukiyo-e, the patterns of cherry blossoms and peony boldly show the beauty of luxury with rich color layout, or the effect of looming blooming on light satin, or with embroidery and sequins embedded in details. The patterns of oil-paper umbrellas have also been abstractly evolved into fan-shaped stripes, printed on white satin, echoing the folds placed on the skirt.
Giio Armani20 13 spring/summer series handbags, while continuing the elegance of the brand, are inspired by glossy fabrics and starry sky design. The use of noble and luxurious leather gives handbags a higher grade, and designers add practical details to make some existing classic models more suitable for consumers' needs. The brand also combines the current fashion people's admiration for digital products, and especially introduces a clutch bag that integrates the functions of IPAD suite, making our fashion life more convenient.
Open a hotel Giio Armani opened an ultra-luxury hotel in Milan. At the opening ceremony, Hollywood stars maggie gyllenhaal and Jessica Alba all attended. This hotel covers an area of 162000 square feet and has 8 floors. The hotel * * * has 95 rooms, all designed by Mr. Giio Armani himself, and the interior decoration also uses Armani brand household items, which are divided into classic, executive, ambassador, signature and presidential suites. Among them, the Presidential Suite covers an area of 265,438+060 square feet and spans two floors, equipped with a gym, a private cinema, a kitchen and a studio. The room price is set at $ 679.5- 14949.
Simple and fresh solid high-heeled shoes are definitely the main style and the most practical choice of 20 13 spring/summer series, and Giio Armani's 20 13 spring/summer series is a perfect example to achieve this goal. Geometric openwork patterns combined with structuralism and sparkling sequins make these shoes more modern and exquisite.
Related News Giio Armani Boutique Stations in galaxy international Shopping Center.
People's Honor 20 19 Forbes Global Billionaires Ranking 173.
On April 7, 2020, giorgio armani ranked 304th in the Forbes list of billionaires in the world in 2020 with a wealth of $5.4 billion.