Nine diamonds. Com, a well-known online diamond sales service provider in China, was established in March 2005. At that time, the e-commerce market in China had not really warmed up, and the idea of selling diamonds online was more like a fantasy. But nine diamonds. Com combines the power of example and its own logical thinking, and finally establishes a benchmark enterprise with China characteristics in the field of diamond online sales. Nine diamonds are sold online, which saves the high cost of intermediate links such as shops under the traditional operation mode, thus making "excellent price" possible.

1. localization thinking and growth of jiuzuan net

Considering the maturity and acceptance of China market, Jiuzuan. Com pioneered the "network+experience center" mode, and opened five experience centers in first-and second-tier cities such as Shanghai, Beijing, Hangzhou, Wuxi and Chengdu, with the intention of building brand image and showing the mode of "nine diamonds, bare diamonds and customization". This setting is also more in line with the habit of China consumers buying diamonds for the first time. Through real experiential services, local consumers will be trained to buy diamonds online.

At the beginning of 2008, Jiuzuan.com attracted four international investors * * *100000 USD in venture capital, including RAPAPORT Group, the largest diamond B2B dealer in the United States, KPCB, which invested in Blue Nile, Qi Ming Venture Capital and Zero2IPO Group, the second largest online diamond seller in the United States.

2. Advantages and achievements of Jiuzuan net

Relying on the channel advantages of RAPAPORT Group, Jiuzuan. Com to obtain the latest market information and diamond sources, skip the middleman link and reach customers directly at the first-hand price. Achieve a breakthrough figure that the price of the same quality diamond is only 30% ~ 70% of the traditional retail market. DTC also provides a stable and sufficient supply for Jiuzuan.

Compared with traditional jewelry stores with luxurious decoration, the main feature of Jiuzuan.com is "personalized customization". The "naked diamond sales method" is to let consumers choose their favorite diamonds and appropriate ring styles according to their own preferences and priorities, and then customize them according to their own hand size, and finally get intimate free engraving services.

In 2008, Jiuzuan made great progress while stabilizing its position in the industry, and its sales performance increased by over 80% year-on-year. In 2009, by the middle of 10, the growth of 100% has been completed, which is another verification of the successful model of Jiuzuan.

3. The brand vision of Jiuzuan. com

Although there are nearly 30 online diamond sellers in China, 90% of the market share is still occupied by traditional channels. In this environment, the main task of Jiuzuan Net is how to break the market structure of traditional jewelry. "Designing an elegant lifestyle" is the brand vision pursued by Jiuzuan brand in the future.

2009 China Jewelry and Jade Jewelry Guide