Big-name jewelry has invested a lot of operating funds and has its own design and research department and jewelry processing factory. Therefore, it has its own style in design, which is more novel and fashionable and full of personality. Some brands even have their own patented products, and these styles can only be bought in their own brand stores.

2. Different processes

Most big-name jewelry is designed and produced by ourselves, and there are many quality inspection procedures to ensure quality and quality. For some ordinary brands, most of them look at and choose goods in well-known jewelry processing factories in Shenzhen. Generally, you can only choose the spot, the style can not guarantee uniqueness, the homogenization is more serious, and there are not many fashion styles.

3. Different prices

Gold ornaments of big brands are about 30-50 yuan more expensive per gram than ordinary brands, and the price of hard gold is higher, which is the brand premium. The workmanship and styles of some common brands are also good, and they are cheap and cost-effective.

4. Different after-sales services

Brand gold is mostly a national chain, and some have thousands of branches, with strict management. Have their own after-sales maintenance department: such as gold cleaning and maintenance, trade-in and other services.