1, high brand influence: Chow Tai Fook Jewelry ranks first in China's jewelry industry and is the largest jewelry brand in China with high brand influence; Jingyifu jewelry ranks lower in China's jewelry industry, and its brand influence is not as high as Chow Tai Fook's jewelry brand.

2. Rich jewelry types: Chow Tai Fook has a variety of jewelry, from high-end luxury goods to daily leisure, to meet the needs of different consumers; Jingyifu jewelry is not as rich as Chow Tai Fook jewelry.