It is good to open a shop on the street and have a popular business, and the same is true for opening a shop online. With popularity, business will naturally get better. The so-called popularity of online stores, that is, the flow of online stores, how to improve the flow of online stores, I made a summary here, for your reference only.
1, make good use of search engines. Search engines will bring more and more traffic to websites, and search engines will become the main entrance for online shoppers in the future. Manually log in to Baidu, Yahoo, Google and other search engines and submit your website. The more, the better.
2. Do your own publicity. Insist on posting to popular forums and writing your website; If a blog can't write an article, post it to others, and of course, don't forget to indicate your own website; When you go to the post bar, ask bar and other places to ask questions or answer other people's questions, be sure to write your signature. You can also use alumni records or something.
3. Make a friendly website link. It is best to link websites with higher pr value than yourself, so that you can bring a lot of traffic through other people's websites.
4. advertising. This charges a lot, but some of them are free. Don't miss it if you find it. Ali's mother is fine. You can also exchange advertising space with others.
5. Use chat tools. Make good use of qq, msn and other chat tools, hang your online store address on the signature file, and often leave messages in other people's stores, and others will also patronize your online store at the same time.
6, the use of the box. Writing a good article and using the box group sending function can bring unexpected effects to your online shop.
7. Update your online shop every day, put more keywords in the product introduction, and change frequently.
8. Try to make more websites include your store. For example, Grandma Ali navigates Taobao shop. Usually, they will bring unexpected customers to your online shop.
The last one is that the goods in your store should be of good quality, excellent price and service first, so as to retain many repeat customers. Through their introduction, we can bring many loyal customers.
1, have a good reputation, so that your store can go ahead and customers can buy your products with confidence.
2. There should be various modes, and the principle of "no one has me, and everyone has me" should be achieved as far as possible.
3, online stores generally rely on photos for sales, so the quality of photos, the background layout of photos and the models in photos should be as good as possible.
4. Improve the sales success rate.
Do business with integrity, so that you will have more and more repeat customers.
The following is a detailed introduction about opening an online shop: Take a closer look at a lot:
The process of opening a shop online
The first step is not online at first, but in your mind.
You need to find out what kind of store you want to open. At this point, there is no difference between opening an online store and opening a traditional store. Finding a good market and having competitive products are the cornerstones of success.
The second step is to choose a platform or website to open a shop.
You need to choose a website that provides a personal store platform and register as a user. This step is very important.
Most websites will require the registration of valid certificates such as real name and ID card. When choosing a website, popularity, whether to charge or not, and the charging situation are all very important indicators. Now many platforms offer free shop opening services, which can save you a lot of gold.
The third step is to apply to the website for opening a shop.
You should fill in the classification of goods provided by your store in detail. For example, if you sell fashion watches, you should classify it as "watch" among "jewelry, watches and glasses" so that your target users can find you accurately. Then you need to give your shop an eye-catching name. Which store the user clicks on in the list depends more on whether the name is attractive. Some online stores display personal information, so you should fill it in truthfully to increase trust.
The fourth step is to purchase goods.
You can purchase goods from familiar channels and platforms. Controlling costs and purchasing goods at low prices are the key.
Step 5, log in to the production LV.
You need to fill in the name, origin, location, nature, appearance, quantity, trading method, trading time limit and other information of each product on the website, preferably with pictures of the products. The name should be as comprehensive as possible, highlighting the advantages, because when others search for such goods, only the name will be displayed on the list. In order to increase the attraction, the picture quality should be as good as possible and the description should be as detailed as possible. If it must be mailed, it is best to specify who is responsible for the postage.
Another important thing when logging in is to set the price. Usually the website will provide the starting price, reserve price, biting price and other items set by the seller. Suppose the seller wants to sell a dress with a purchase price of 100 yuan, and intends to sell 150 yuan. If you are a traditional shopkeeper, first bid the price of 150 yuan, and if you can't sell it, lower the price a little. But online bidding is different, the seller must first set a starting price, and the buyer will bid upwards from now on. The lower the starting price, the more interested buyers are. Some sellers set the starting price of 1 yuan, which is a good way to attract attention.
But if the starting price is too low, there is a risk that the final transaction price is too low. Therefore, the seller had better set the bottom price at the same time, such as setting 105 yuan as the bottom price to ensure that the goods will not be bought below the cost. Another disadvantage of low starting price is that it may imply that you are willing to sell goods at a very low price, thus making the auction hover at a very low price. If the seller thinks that waiting for the auction is too long, he can set a price. Once a buyer is willing to pay this price, the goods will be sold immediately. The disadvantage is that it is impossible to raise the price if several buyers are interested. Sellers should make use of these settings according to their own specific conditions.
The sixth step is marketing promotion.
In order to enhance the popularity of your own store, marketing promotion should be properly carried out at the beginning of opening the store, but it is not enough to be limited to the Internet, and it should be promoted through online and offline channels. For example, buy the location of "popular product recommendation" on the high-traffic page of the website, bold the product name on the product classification list, and add pictures to attract attention. You can also use free advertisements, such as exchanging links with other stores and websites.
Step 7: Sell services in China.
When customers decide whether to buy or not, they are likely to need a lot of information that you have not provided. They will bring it up online at any time, so you should reply patiently in time. However, it should be noted that many websites will prohibit buyers and sellers from providing any personal contact information online, such as email address and telephone number, otherwise they will be punished.
Step 8: Deal.
After the transaction is completed, the website will inform the contact information of both parties and conduct the transaction in the agreed way. You can choose to trade face to face, or by remittance or mail, but as soon as possible, so as not to doubt your credit. Whether to provide other after-sales services depends on the prior agreement of both parties.
Step 9: Evaluate or complain.
Credit is a very important factor in online transactions. In order to build a credit environment together, if the transaction is satisfactory, it is best to give praise to the other party and get praise from the other party through good service. If the transaction fails, give a bad review or complain to the website to reduce losses and warn others. If the other party complains, it should be handled as soon as possible to avoid leaving a stain on its credit.
Step 10: After-sales service
Undoubtedly, perfect and thoughtful after-sales service is a very important chip to maintain long-term business. Keep in touch with customers and do a good job in customer management.
The operation mode of opening a shop online:
If you consider opening a shop online, you should choose your own business model according to your actual situation. There are three main ways to open a shop online:
1) Online store opening and offline store opening are combined. Thanks to the support of offline stores, such online stores are superior in commodity prices and sales skills, and are easy to gain the recognition and trust of consumers.
2) Full-time online shop operation. Operators put all their energy into the operation of the website, regard opening an online shop as all their work, and regard the income of the online shop as the main source of personal income.