Famous domestic gold jewelry brands include: Zhou Shengsheng Jewelry, Chow Tai Fook Jewelry, Caibai Jewelry, Laofengxiang, Old Temple Gold, Winning Number Jewelry, Golden Supreme, Lukfook Jewelry, Leofoo Jewelry, Chaohongji, Zhou Dasheng, China Gold, Xie Ruilin, etc. When buying gold ornaments, you should pay attention to the following four points: 1. There should be a formal tax invoice indicating the name, color and weight of gold jewelry for future inquiry. 2. Choose gold jewelry according to everyone's age, temperament, body shape and purchase motivation. Some gold ornaments are fashionable and elegant, but the purity is not necessarily high; And some styles are more traditional gold ornaments, but the gold content is relatively high. 3. Carefully check whether the gold jewelry has burrs, whether the chain is straight, and whether the buckles, connectors and ear clips are safe. In order to make the buckle of the bracelet, the joint of the earring and the ear head stronger, the colors of these parts should be lower. 4. Gold jewelry sometimes turns white when worn. This is because gold jewelry will have a chemical reaction when it comes into contact with cosmetics, shampoo, detergent or mousse, so it should be worn with less cosmetics. When storing gold ornaments at ordinary times, it is best to pack each gold ornament separately with soft cloth to avoid mutual friction and losses.

Well-known brands of gold jewelry are basically in Hong Kong.

Gold ornaments in Chinese mainland, Macau and Taiwan Province Province are far behind.

The most famous brand of gold ornaments in Hong Kong belongs to Chow Tai Fook. Fashionable style and exquisite workmanship. Many new gold processing technologies were invented by Chow Tai Fook, and other brands often tried to imitate them. Chow Tai Fook's gold purity is second to none, fully guaranteeing the "four nines". Other brands are hard to do.

Second, Xie Ruilin. Novel and unique style, not inferior to Chow Tai Fook. Xie Zhou's two brands have been selling at high prices, much higher than the gold price in the same period. And there is never a discount. However, last year, Xie Ruilin and his son were arrested for crimes, which was a great blow to their brand.

Thirdly, we should count brands like Golden Supreme and Zhou Shengsheng. Its strength is far better than that of mainland China, Taiwan Province and Macau.

Looking at the appearance color of gold, as the saying goes, gold is "seven green, eight yellow, nine purple and ten red", showing different colors due to different types and components of impurities. Pure gold is shiny and shiny, and mixed gold is a bit rough. 70% jewelry with gold is yellow with blue, 80% jewelry with gold is yellow, 90% jewelry with gold is yellow with purple, 100% jewelry with gold is red.

The so-called real gold is not afraid of fire, and it will crack when it meets gold.

The specific gravity of gold is 19.3g/cm3, and the fineness is closely related to the specific gravity. When the specific gravity is close to 19.3, the content of pure gold is higher. Weigh it by hand to see if it is commensurate with its size. Large and light shapes may be adulterated. But generally, if you hold it in your hand, you can feel that it is real gold jewelry when you feel a little heavier, indicating that the gold body is small and heavy. Beware of silly light ornaments and carefully distinguish whether they are fakes or semi-fakes.