According to JD.COM, Chow Tai Fook, founded in 1929, is one of the leading enterprises in China's jewelry industry with high brand value and popularity. As a niche brand, IDO has a certain popularity, but it is slightly inferior to Chow Tai Fook in brand history and overall popularity.

As a jewelry company with a long history, Chow Tai Fook has relatively high product quality and craftsmanship, and uses high-quality raw materials and exquisite craftsmanship to create high-quality jewelry products. The product quality and technical level of IDO brand are also high, but there is still a certain gap compared with Chow Tai Fook in some aspects.