Development history
1837, Louis Vuitton became an apprentice to Marechal laye ie-embassy, a luggage craftsman. At that time, all the craftsmen who produced luggage were collectively called layetie-embassy.
1853, Louis Vuitton was promoted to the boss's chief assistant and became the most trusted luggage expert of Queen Eugénie. Fashion guests from the upper class poured in as soon as they became imperial concubines.
/kloc-in 0/854, Louis Vuitton got married and opened a shop with his wife at Rue Neuve Des Capucines on the 4th. After Louis Vuitton founded the company, he made an important decision: cover one of the suitcases with durable and waterproof canvas material.
1858, Louis Vuitton introduced a brand-new product-easy-to-transport flat-cover poplar suitcase. The surface of this suitcase is covered with high-quality gray waterproof Trianon canvas, the corners are wrapped with metal, handles and brackets are installed, and the beech strips on the surface are nailed with rivets. The interior design is also very intimate, and a row of bottom boxes and compartments are convenient for placing all kinds of clothes and elegant lining.
1859, Louis Vuitton decided to move the production line to Asniers, a suburb unexplored by impressionist painters. The quiet town of Agnes, located on the banks of the Seine, enjoys an excellent geographical position: the poplars for luggage can be transported by barge from the nearby valley of Vaz Province, and there is a railway connecting the town with the Paris Saint-lazare station.
187 1, the head office in Paris was not enough, so it moved to rue Scribe Avenue 1 nearby, just opposite the famous hotel. At that time, the grand theater next door was not finished.
1872, Louis Vuitton added red and white stripes to the gray Trianon canvas to crack down on imitations appearing in the market.
/kloc-From the end of 0/9 to the beginning of the 20th century, George opened a branch in new york. Many big stars also go to Paris to buy bags. Bags for various purposes have also come out.
With Louis Vuitton's best-selling luggage, many counterfeit products flooded the market. Although Louis Vuitton filed a lawsuit, it did not stop the proliferation of counterfeit goods. Louis Vuitton and later generations were extremely interested in the advanced things in the world and the development of transportation, science and technology, architecture, art and fashion, and made detailed observations on things in the world.
1875 built a wardrobe-style suitcase, which opened vertically on both sides, with a hanger on one side and a row of drawers on the other, so that passengers do not need to tidy up their clothes repeatedly when traveling. This "wardrobe" suitcase is still one of the most classic works of Louis Vuitton.
As early as 1885, Louis Vuitton has already opened a branch in Oxford Street, London.
1898 George Vuitton is convinced of the development potential of the American market, so he signed a distribution agreement with john wanamaker, the owner of a large department store chain, to sell brand suitcases in new york and Philadelphia first, and then expand the territory to Boston, Chicago, Washington and Los Angeles.
1905, that is, two years before Henry Ford introduced the model car, the brand introduced a waterproof "driver's bag", which can be hidden in the center of the spare tire and used as a bathtub if necessary.
Each guest is assigned a private lock number, that is, all the suitcases of the guest can have the same key switch. This system has been used.
19 12 years, the central business district of Paris gradually developed westward, and George Vuitton decided to build a new art-style building on the Champs Elysé es as a brand flagship store. The building was completed in 19 14, and the exterior wall is engraved with "Paris-Louis Vuitton, founded in 1845".
From 65438 to 0987, the brand merged with Moet Hennessy to form —LVMH, the largest and most successful luxury goods group in the world.
Louis Vuitton has opened more than 424 stores around the world, all of which are directly managed by the head office. In the same period, the brand's product field has also been continuously expanded, and the first colorful Epi leather series was launched on 1985.
Later, 1993 introduced the Taiga leather series for men's wear, and 1996 re-introduced the Damier canvas series. In the same year, Louis Vuitton celebrated the birth of Monogram100th anniversary.
Seven famous fashion designers were specially commissioned to make limited edition Monogram handbags, among which the most unique design was leopard skin with Monogram created by Azzedine Alaia and faux-cul travel bag designed by vivienne westwood.
From 65438 to 0996, Louis Vuitton joined Moet Hennessy-Louis Vuitton Group (LVMH Group), which greatly expanded his activity space. Not only does it produce a large number of traditional high-end bags, but it also dabbles in fashion, watches, jewelry and other industries, and its business activities account for 70% of the group's total business.
From 65438 to 0998, Louis Vuitton officially became a comprehensive fashion brand, and departments such as men's and women's wear, shoes, accessories and jewelry were established one after another. Marc jacobs, a designer from New York State, was appointed as artistic director.
At that time, the fashion world was very surprised that marc jacobs, the "garbage master", entered the French court brand, but after several years of running-in, they were like a duck to water.
Marc jacobs collaborated with new york avant-garde artist Stephen Sprouse to create the Monogram graffiti series, while Japanese artist Murakami Takashi created the Eye Love Monogram, Colorful monogram polycholor and Monogram Cerises series.