Home improvement e-station is the first one-stop home improvement e-commerce O2O service trading platform with design standards, main material standards and construction standards in China. It belongs to Ai HIVE BOX (Suzhou) E-commerce Co., Ltd., which was founded by Meng De in Suzhou on 20 10. Jiezhuang E Station has set up more than 100 offline experience and service centers in China.
Online to offline, a home improvement e-commerce company founded by Home Improvement E Station, is committed to restructuring the industrial chain of home improvement industry, realizing F2C (factory to customer), and creating a standard, simple and transparent one-stop home improvement service for online purchase and offline experience.
More than 400 offline experience and service centers have been developed in the first, second and third tier cities nationwide, covering major cities such as Beijing, Tianjin, Nantong, Shanghai, Qingdao, Zhengzhou and Hefei, and will provide standardized, fully transparent and one-stop services for hundreds of millions of consumers nationwide.
Online to offline introduction.
O2O e-commerce model needs five elements: independent online mall, national authoritative industry trusted website certification, online advertising marketing promotion, integrated social media online interaction with customers, and online and offline integrated membership marketing system.
One view is that an enterprise can have both online shopping malls and offline physical stores, and the prices of online shopping malls and offline physical stores are the same in all categories, which can be called O2O；; There are also views that O2O is a special form of B2C (business to customer).
The core of realizing O2O marketing model is online payment, which is not only because online services can't be packaged and transported, but more importantly, express itself can't deliver the happiness brought by social experience. However, if offline goods and services can be displayed online to offline, online payment can be "reserved for consumption", and consumers can not only broaden their choices, but also choose the most anticipated services through online comparison and enjoy the more suitable services provided by merchants according to regions.
Reference to the above content: Baidu Encyclopedia-Jiazhuang E Station