Current location - Plastic Surgery and Aesthetics Network - Jewelry brand - I went to Baoding to apply for Long Fengxiang Jewelry. This is the last step. Let me write. Jewelry market research report. not know where to start
I went to Baoding to apply for Long Fengxiang Jewelry. This is the last step. Let me write. Jewelry market research report. not know where to start
Baoding's strong jewelry is Hengxiang, a local brand, Kimberly chain brand, and then Long Fengxiang. Most other brands are in Shangchao, and then you can make up: It is understood that in recent years, jewelry counters in large shopping malls in urban areas have been constantly sharing the market, making the competition in the jewelry industry more intense. There are shopping centers and various specialty stores that accommodate more than a dozen brands, and there are hundreds of large and small jewelry stores in the urban area. However, at the same time, the jewelry counters in big shopping malls are constantly surviving the fittest. The introduction of well-known high-end brands such as Zhou Dajin, Chow Tai Fook and Kangya has also made the jewelry consumption level in urban areas continuously improve.

As a result, on the one hand, the chain scale of some large jewelry stores is expanding, on the other hand, the jewelry counters in large shopping malls are also constantly surviving the fittest. Under such a double attack, the market space of local brands without special R&D institutions and low visibility is shrinking.

"When any industry develops to a certain extent, there will be a process of washing dishes. A few years ago, everyone thought that the jewelry business was easy to do and the profit was high. People are constantly joining this industry, but there are more people doing it, fierce competition and less profits. " Personally, I think: "The era of high profits in the jewelry industry has passed. After the profit rate drops, some enterprises have problems in capital, energy and management. Once they reach a certain critical point, they will face a break. It is a trend that some small jewelry stores will be eliminated in the future. Without R&D institutions and scientific promotion, such a store is lifeless. " How can I promote Long Fengxiang jewelry or other things?