1920, Chanel went to Venice with the Russian Grand Duke and visited St. Kyle's jewelry collection. This trip to Venice opened the door to Chanel's jewelry world, which has great inspiration for her creation. Venice's architecture, rich colors, the harmony of water and stone, and the reflection of the sky in the canal all magically awakened Chanel's female consciousness and touched her deepest self. Chanel jewelry is deeply influenced by the colors used by Venetians, full of baroque Byzantine style and romantic atmosphere. The representative of this style, "Kege" series, presents gorgeous and warm colors in the golden light.
192 1 year, Chanel began to sell accessories in exclusive stores in Paris, including some specially designed jewelry to match her fashion.
Chanel was the first person to introduce fashion jewelry to create her whole fashion style. She is always creative and unique. At the beginning of the 20th century, many fashionable jewelry followed the aesthetic style of decorative arts led by Cartier and Van Cleef & Arpels. Colorful fruit-colored glass gems replaced precious stones and semi-precious stones embedded in high-grade jewelry, and mixed with bright rhinestones, which had a strong geometric shape. However, Chanel developed her own jewelry style. 1924, she established a business relationship with Maison Gripoix, a famous glass jewelry manufacturer. With the release of 1923 chanel no.5 perfume, her wealth and dominance in the fashion kingdom have been further consolidated. 10, Chanel's life has undergone major changes. She fell in love with the richest man in London, the Duke of Westminster. This love affair, which lasted for 10 years, brought her into the continuous attention of the public and further prompted her to design more fashion jewelry.
1924, Chanel perfume company was established, and Count Etienne de Beaumont was appointed as the consultant of Kaige, responsible for the creativity of Chanel jewelry.
1927, Chanel opened a store in Mayfair, London, which was sought after by British fashion media including British Vogue. The plaid outfit of Chanel World completed her fashion journey. She often wears a white gardenia,
Her close-fitting decoration was imitated everywhere. During this period, Chanel began to wear "fake" jewelry, no matter where she went, even on the beach. 1929, Ms. Chanel opened a "shop-in-shop" in her fashion shop, specializing in selling fashion accessories. Pin a big brooch on the beret's trademark and wear it everywhere, which has set off a new fashion.
1932' s diamond series is divided into three themes-bow, star and feather. These jewels are inlaid with diamonds in the most exquisite and even invisible way. These diamonds are independent and look like they are connected by cobwebs. Diamonds are cut into regular quadrilateral, hexagon or trapezoid with different sizes. At the same time, the series has a multi-functional jewelry design, necklaces can be broken down into brooches, and crowns can be turned into bracelets and pendants.