Shopkeepers must remember that the image of the store can be sold. For jewelry marketing, the store image is the product value.

The problems existing in many storefronts are mainly in three aspects:

1, lack of eye-catching signs

A big yellow m, customers can know it is McDonald's from a distance; A rotating three-color light box, which customers know is a barber shop.

Then, many shopkeepers don't pay much attention to the role of signboards, and even customers in some storefronts won't know that this is a jewelry store without looking carefully.

How many customers walking up and down the road will see from the rows of signs that this is a jewelry store?

2, mixed dark light

Customers have phototaxis like moths and are willing to go to bright and clean shops, especially jewelry stores attract female customers, who love beauty more.

If the lights are dim, the shopkeeper will save electricity, but he will lose many customers.

3, messy display

The disorderly display of goods is like a grocery store. How to attract women who love beauty?

Second, attract customers with commodities.

The owner of the clothing store will decorate the window clean and bright, put the latest clothes of this season in the window, and tell the passing customers: We have the latest clothes in the store, come in and have a look.

The owner of the restaurant will arrange the first customer who comes in for dinner in a window seat, suggesting that the passing customers: the food in our store is delicious. Look at so many people in the shop. Come and have a taste.

As a boss, you should also learn marketing skills from them: attract customers into the store with goods.

Shopkeepers can also display new products and products with high frequency of purchase in conspicuous places at the door and sell them at slightly lower prices to attract customers interested in new products and popular local products to the store.

On my way to work, I passed a cosmetics store and saw a table in front of the store with several cosmetics on it. POP was 60% off.

This is to put the promotional products in a conspicuous place in the store to attract customers interested in promotional products. Shopkeepers can set up temporary counters and put some special products on sale at the door.

Third, use promotions to attract customers into the store.

1. Render promotional information.

2. Carry out promotional activities to attract customers.