Swarovski is the world's leading manufacturer of precision-cut imitation crystal, providing imitation crystal elements for fashion clothing, jewelry, lighting, architecture and interior design.

Swarovski's two main businesses are manufacturing and selling imitation crystal elements and designing and manufacturing finished products. Swarovski imitation crystal has become an essential element in international design works. Since 1965, the company has provided natural and artificial gem precision cutting for high-end jewelry industry.

Main products: jewelry, pendants, fashion accessories, watches, home decoration series, statues.

Extended data:

Brand development history:

1892, 29-year-old daniel swarovski invented the first cutting machine, which greatly improved the speed, accuracy and quality of crystal cutting.

19 13, daniel swarovski and his three sons, William, Friedrich and Alfred, set up a crystal factory to manufacture pure crystal raw materials. Swarovski's success today also depends on its strict requirements for quality.

193 1, Swarovski registered its stone belt products. These stone belts include various strips and laces with crystal stones, which can be used for clothing and accessories.

1956, swarovski used the unique vacuum coating technology to create a "magic color" crystal jewel stone.

1960, Swarovski established its first sales office in Germany. Swarovski has set up 40 sales offices around the world to distribute its products to all parts of the world.

1977, Swarovski launched its first jewelry collection. Today, products include the highest quality fashion creation and classic crystal jewelry design, and new products are launched twice a year.

1987 Swarovski Collectors Association was established to provide exclusive services and exchange gardens for crystal lovers. By the end of 2009, the number of members has exceeded 430,000, and Swarovski magazine will be published four times a year.

199 1 year, the roving exhibition "Pearl of Dreams-20th Century Costume Jewelry" organized and sponsored by Swarovski kicked off. So far, this exhibition has been exhibited in more than 20 venues.

In 200 1 year, Swarovski provided a brand-new design concept for bathroom layout, and its products included glittering crystal components that could be matched with each other. The colorful "crystal bathroom full touch" is inspired by the brilliant light of Swarovski crystals, which is a perfect portrayal of purity and harmony.

In 2002, the Crystal Palace series, which was planned by Najia Swarovski, has shown, demonstrated and demonstrated how to interpret traditional chandeliers in a surprising way since it came out.

In 2007, Swarovski cooperated with electronics giant Philips to produce "active crystal" electronic product series. This series of products includes USB memory cards and earplugs. These products are decorated with swarovski crystals.

Swan crystal symbol is a traditional symbol of Swarovski, and it is also a symbol of the exquisite and elegant spirit of Swarovski crystal.

1892: revolutionary imitation crystal cutting machine, the cutting accuracy is far better than the manual cutting technology at that time.

193 1: Hand-sewn quartz accessory belts were introduced, which created a brand-new design field for fashion and accessory manufacturers.

1956: Swarovski cooperated with christian dior to develop the "Northern Lights" effect, adding magical charm to the shining light of cutting imitation crystal.

1976: the decorative imitation crystal statue was first introduced, which was deeply loved by consumers. Swarovski began to synthesize cubic zirconia by machine cutting.

1977: Swarovski launches its first jewelry collection. Today's Swarovski high-end product range includes jewelry, accessories and imitation crystal ornaments.

1987: the swarovski crystal club for loyal collectors was formally established. Up to now, its membership is about 325.000, covering 120 countries around the world.

2002: Imitation crystal chandelier becomes an art form: as a part of the Crystal Palace series, famous designers such as Ron Arad and Tolde Bunty give a new interpretation to the traditional chandelier. Every year, Swarovski invites famous artists to create new products that are at the forefront of fashion.

2009: Swarovski presents the first watch series at the Basel Watch Fair.

20 16 On July 22nd, Swarovski and Lisia Relleciga of France jointly sponsored the European LookBella beauty contest for the first time.

Baidu Encyclopedia-Swarovski

Swarovski official website-Home