1. User groups: Tmall's user groups tend to be middle-aged and elderly, while Tik Tok's user groups are younger, mainly the younger generation.

2. Platform type: Tmall is a traditional e-commerce platform that provides online shopping functions; Tik Tok is a short video live e-commerce platform, which attracts users through short video content and provides the function of live shopping.

3. Marketing method: Tmall takes the store as the center, and merchants mainly attract users through store operation and promotion; Tik Tok mainly focuses on video content, and merchants mainly attract fans' attention by publishing attractive video content and turn it into consumers.