Because brand manufacturers want to promote activities in Pinduoduo, the big-name skin care products broadcast live in Pinduoduo are generally directly supplied by brands.

At present, Pinduoduo Live has opened 14 live channels for jewelry, digital products, clothing, car products, snacks and non-staple foods. Let's take jewelry as an example. The live broadcast of "Daidaihao Jewelry Official Flagship Store" reached 2.89 million in 3 15, and now it has 473,000 fans. According to the data released by Pinduoduo in March, the live broadcast GMV of 3 15 jewelry store "Daidaihao Jewelry Official Flagship Store" is 2 million; "Rifeng Flagship Store" was launched 37 times, and the average daily sales volume increased by 9.9 times compared with that before the launch; Soon after, a women's clothing store "Chuanger Women's Wear" was released, and after 50 days of live broadcast in Pinduoduo, the data of 2.7 million powder rose sharply. From Pinduoduo's traffic distribution logic, we can see that the live broadcast in Pinduoduo is centered on commodities.