In other words, Luk Fook Jewellery's special donation on the Internet is not fake, but products specially targeted by the brand. It may be covered with the coat of the physical store counter, but the quality and function are not as good as those of the counter. Even if manufacturers do this, they should protect consumers' right to know. To this end, some manufacturers will clearly mark "network special funds" on their products for consumers to choose, but most businesses have not made such a mark, which makes consumers feel at a loss. Since "online special funds" are different from the products of physical stores, consumers should be made to understand consumption and protect their right to know, thus protecting their right to choose. On the other hand, if manufacturers and shopping malls deliberately conceal it, it will give people a feeling of fooling consumers, which is not good for consumers and is not good for manufacturers' own image and reputation.