1, some businesses operate in good faith: some businesses operate in good faith and sell authentic Japanese return watches.

2. Some businesses sell fakes: some businesses sell fakes, shoddy and deceive consumers.

3. Consumers blindly follow the trend: consumers blindly follow the trend and are easily deceived by false advertisements.

4. Poor platform supervision: poor platform supervision and insufficient crackdown on counterfeit goods have led to the proliferation of counterfeit goods on the platform.