Goldlion is the earliest and most authoritative international brand of men's business style in China. Good news bird company was established in 1996, and good news bird men's wear is only well-known in China. In contrast, Goldlion's brand is bigger.
The price of the good news bird suit is about 300 cheaper than that of Goldlion, and in the suit, the good news bird takes the high-end route, and Goldlion only takes the high-end route.
Extended data:
1, the positioning of Goldlion
Hong Kong 1968 started as a backbone man aged 35-45, specializing in men's business suits/casual clothes/underwear/sweaters/leather goods/shoes and jewelry products.
Goldlion, the world of men. Goldlion originated in Hongkong, started with ties, cultivated for more than 30 years, and built a brand of China men's taste.
As a brand for men aged 35-45 in China, Gionee has been determined to become a unique brand in the "men's world" with "classic and innovation" as its core concept since its establishment.
Goldlion (China) Co., Ltd. was established on 1990. The company has two brands: Goldlion dress and business leisure and Goldlion fashion leisure.
Goldlion series products (and commodities used for management rights) include men's suits, casual clothes, underwear, sweaters, leather goods, leather shoes, purses and jewelry.
2. Positioning of Good News Birds
Baoxiniao Holdings Co., Ltd., formerly known as Zhejiang Baoxiniao Clothing Co., Ltd., was established on 200 1. Is a joint-stock enterprise with clothing as its main business and set foot in the investment field.
Listed on Shenzhen Stock Exchange in 2007, it was renamed as Baoxin Bird Holdings Co., Ltd. in 20 17. At present, the company has more than 65,438+0,500 physical sales outlets and online marketing networks covering mainstream sales platforms, and three production bases in Wenzhou, Shanghai and Hefei, with annual retail income exceeding 5 billion yuan.
The company takes the promotion of national clothing brands as its own responsibility, strives to create brand value, actively innovates the development model, and thoroughly implements the development strategy of "multi-brand, multi-series and internationalization". While developing its own brands such as Jiayin Bird, Bono, Franston, St. Roger and Bilut,
Actively carry out international brand clothing management. At present, Bolini, baldassarri, Mauricio and Solo SALI have been purchased.
HAZZYS and other brands, through the company's internal resources integration, set up the headquarters platform of * * * enjoyment, successfully formed the pattern of multi-brand layout and coordinated operation of brand clusters, and realized the coordinated development of * * * enjoyment and resources.