BIC delivery center has been set up for all jewelry categories on Tik Tok platform, that is, all jewelry sold on Tik Tok platform must follow one thing and one certificate, and be appraised by the appraisal institution set up on Tik Tok platform, rather than by the merchants themselves, and the delivery is also arranged by BIC center.
Therefore, the jewelry appraisal certificate of Tik Tok platform is quite reliable.
Physical store diamond customization, but never online diamond customization, or offline orders, the live room with goods is just a silver jewelry product, after all, I think online is not as good as offline to give customers a sense of experience and trust. As an insider, I feel that the live broadcast is still quite chaotic. Some friends around me just started the live broadcast and made money, but then they didn't come. It's hard now.
Types of customers who buy jewelry on site:
After all, the live broadcast room is impulsive and irrational, but jewelry often needs rational research, comparison and consideration, so it is not recommended to buy expensive or professional things in the live broadcast room. It should be no problem to buy industrialized and highly standardized products in the live broadcast room.