Ikea souvenir

1926

Ingvar kamprad, founder of IKEA, was born in Smaran, southern Sweden.

He grew up on Elmtaryd farm near the small village of Agunnaryd. Ingvar was determined to start his own company when he was young. At first, he sold matches to his neighbors by bike. He found that buying matches in bulk from Stockholm can get very cheap prices, and then retailing at very low prices, and he can still make a lot of profits from it. Later, his business scope continued to expand and he began to sell fish, Christmas tree decorations, seeds, ballpoint pens and pencils.

1943

Ingvar kamprad founded IKEA.

Ingvar kamprad founded IKEA.

1943, when Ingvar 17 years old, his father gave him a graduation gift to help him start his own company. The name IKEA is a combination of the initials (IK) of the founder's name and the initials of his farm (Elmtaryd) and village (Agunnaryd). At first, IKEA sold pens, wallets, photo frames, decorative tablecloths, watches, jewelry and nylon stockings-almost all low-priced products that ingvar could think of.

1945

The first advertisement of IKEA appeared in the local newspaper.

With the continuous expansion of business, Ingvar kamprad began to advertise in local newspapers and make temporary mailing lists. He distributes products through local milk trucks, which are used to transport products to nearby railway stations.

1947

Introducing furniture into the IKEA range.

Furniture is produced by local manufacturers. Products have been welcomed by people, and the production varieties have been expanded.

195 1

Publish the first IKEA catalogue

The founder of IKEA saw an opportunity to become a large furniture supplier. Soon, he decided to stop producing all other products and concentrate on producing low-priced furniture, and the IKEA as we know it today was born.

1953

Where is the furniture showroom? 0? 2lmhult, open it.

In the early 1950s, IKEA products focused on household products. The opening of the furniture exhibition hall is an important moment for the formation of the IKEA concept. Ikea found itself involved in a price war with its main competitor. Both sides reduced the price, but the quality was not guaranteed. By opening a furniture exhibition hall, IKEA can display the function, quality and low price of its products in a three-dimensional way. As IKEA hopes, people wisely choose products with good value for money.

1955

Ikea began to design its own furniture.

Ikea started designing its own home for several reasons. But the real reason why IKEA designs its own furniture is ironic. Pressure from competitors made suppliers stop supplying IKEA. Ikea had to start designing its own furniture, which actually laid the foundation for future development. The furniture designed by ourselves is very creative, with more perfect functions and lower prices. Later, an early employee of IKEA had a whim and decided to remove the legs of the table so that it could be put in the car to avoid damage during transportation. From then on, we began to consider the problem of flat packaging in the design. Flat packing further reduced our price. In this way, in IKEA, a working model began to take shape, that is, turning problems into opportunities.

1956

Ikea began to try flat packaging.

Design products that can be flattened and assembled by customers themselves, which greatly reduces the product cost. The benefits of flat packaging have been obvious since the first day we removed the legs of the table and loaded them into the car. Transport vehicles need less storage space to load more goods, reduce labor costs and avoid damage during transportation. For customers, this means that the price of products is lower and the goods can be transported home conveniently.

1958

Are you online? 0? 2lmhult created the first IKEA store.

6700 square meters of building scale! It was the largest furniture exhibition place in northern Europe at that time.

1959

Gillis lundgren, the fourth employee of IKEA, designed Toler and achieved great success.

When visiting a kitchen product manufacturer, he noticed the simple and practical storage logic that we usually use in the kitchen and decided to use the same thinking logic when designing other furniture. After returning to Amholt, he began to work and finally designed Toler.

The hundredth employee joined IKEA.

1963

Opening Norway's first IKEA store on the outskirts of Oslo.

This is also our first shopping center outside Sweden.

Consultant and designer Marianne Glabinski designed the MTP bookcase.

This is a modern and classic bookcase, which has attracted many manufacturers to imitate over the years. In the process of producing this bookcase and other wooden products, IKEA established a good relationship with Polish suppliers in 1950s and 1960s. These relationships are still the basis of our efforts to provide products that ordinary people can afford.

1964

Right? 0? 0GLA Augras Augras chair has been redesigned in line with IKEA's style, function and price concept.

IKEA has 53,000 employees in 65,438+050 stores in 29 countries on four continents.

Ingvar kamprad, the founder of IKEA, launched a "thank you very much" activity as a reward for the employees of IKEA Group in the new millennium. On this special day, all IKEA sales around the world will be distributed to employees. The sales target for this day was set very high, and the actual sales even exceeded this target-about 654.38+87 million guilders. All employees, from restaurant employees to warehouse employees and the president of IKEA Group, received the same bonus. For most employees, the bonus exceeds one month's salary. This is the best way to thank IKEA employees for their contribution to the success of IKEA in the last century. And this is just the beginning.