1, different workmanship
The workmanship of ordinary water shell gold may be rough, while the quality control of counter products is strict and the trade union is fine. If the price of water shell gold is higher, it is better to be a trade union.
2. Different sources
The gold in counters generally comes from brands or manufacturers. The source of Shuibeijin is complicated, which may be a discount store, a dealer or goods recovered from the market.
3. Different prices
The price of gold commodities in the price counter is relatively high, following the official unified pricing of the brand. Shuibei is a trading market, and the price follows the market price, which fluctuates greatly and is unbalanced.
4. Different styles
The gold styles of water shells are relatively rich, because the source of water shells is more complicated, and various styles are possible. However, the gold products on the counter are subject to the brand, and the products on the counter have certain limitations.
Why are water shell gold ornaments so cheap?
1, job gap Shuibei as a trade union is almost worse than a big brand. Many small shops and counters take goods from small factories, so the wages are cheaper. Typical is the gold bracelet, many of which have poor surface workmanship and look uneven, so they are cheap. It is not that shellfish's workmanship is poor, like shellfish's big suppliers and exhibition halls. Their design, technology and quality are not as good as the small exhibition hall, but individual customers can't get in.
2. Brand premium People ask you what brand of jewelry you bought. When I say there is no brand, they will ask that it is not a fake without a brand. In fact, many big brands buy goods from Shuibei, stamp their own brand steel labels and turn into big-name jewelry. Each gram is more expensive than shellfish 100 yuan, and shellfish has no brand premium, so the price is naturally low.
3. Cost Expenditure Big brands like Zhou Mofu and Long Mouxiang have opened stores and counters in prosperous areas and conspicuous places of shopping malls all over the country. The annual rent, utilities, labor costs, transportation costs and operation and management fees are all huge expenses, which will be transferred to the gold price and labor costs, and the water shell merchants will spend less in this respect.
4. Geographical advantages Shuibei is located in the jewelry industry chain around Shenzhen. There are many industrial parks such as gold, diamonds and jade. Merchants' counters can purchase goods in large quantities at extremely low prices. Some shops and counters are opened by manufacturers themselves, so shellfish merchants can reduce their prices to such a low price.