1, De Beers is a luxury brand, and it is a brand that focuses on the experience of diamond jewelry 125. The slogan, "Diamonds last forever, one will last forever", has also been passed down to this day. Kirin, a jewelry brand founded in 2004, is a high-end brand headquartered in Hongkong, China.

2. De Beers aims to show some unique high-grade jewelry and top-grade jewelry, and Kirin aims to create jewelry for high-end people, which is not as powerful as De Beers.