Purpose of cooperation: increase the passenger flow of newlyweds and improve brand awareness.

Cooperation mode: brand joint promotion activities, in which both parties provide part of their own resources and combine them to expose them to customers at the same time.

The combination of the two is simple: wedding rings and wedding photos are needed for marriage, which can be promoted in the form of online activities, or you can convey your brand image and preferential conditions through the other party's offline.

First, the advantages of cooperation between jewelry stores and photo studios

Integrated marketing of diamonds and jewels through wedding photo studio channels has the following advantages:

Most prospective newcomers who come to the studio to spend money also want to buy diamond jewelry. Through the photo studio channel, we can find more accurate consumer groups, make the target groups accept us more easily, and thus form consumption as soon as possible;

By binding with the photo studio, the greater attraction to consumers formed by the perfect combination of the two can be fully released, which can make potential consumers turn their hearts into practical actions;

Customers of the photo studio are more likely to accept the jewelry recommended by the photo studio together.

Opening a jewelry store (shop-in-shop) in a photo studio has unique advantages:

Identity recognition advantage, consumers think that jewelry and photo studio in the store are integrated and trustworthy;

The advantage of eyeball attention allows consumers to spend more time in natural zero-distance contact with the jewelry in the store and learn more about the products;

The advantages brought by bundling will make shop assistants pay more attention to the characteristics of jewelry products and recommend them to prospective newcomers who come to the photo studio to make efforts to achieve sales;

The advantage of atmosphere, with the strong popularity and festive atmosphere of the studio, can attract consumers more;

The advantage of venue can save a lot of venue rent, facilitate the operation of owners, give consumers more benefits and form consumption more easily;

Management advantage makes it easier for managers to find and solve problems in time and improve operational efficiency.