What are the better franchisees?
Michelle ice cream and tea
Mixue Ice City is a chain organization which mainly deals in fresh ice cream and tea. It enjoys a high reputation in the industry and has been recognized by many consumers. Up to now, it has opened many brand stores all over the country, and it is the first tea franchise enterprise in China with more than 10000 stores. Its appearance combines high quality and low price with health and freshness, bringing fresh, nutritious and healthy fashion products to consumers, which is not only deeply loved by consumers, but also a good investment project.
Haidilao
Haidilao Hot Pot Catering Co., Ltd. was established in 1994. It is a large-scale inter-provincial direct catering private enterprise focusing on Sichuan-style hot pot and integrating the characteristics of hot pots all over the country. For the development of hot pot enterprises, the important method is hot pot chain operation, which brings advantages of rapid brand expansion and capital accumulation. Haidilao hot pot is the most prominent example. Drawing on the experience and lessons of peers, we have continuously reformed and innovated, and now we have 82 stores in 2 1 cities across the country.
Gll wonton
Gll wonton is a popular Chinese fast food chain network with franchise as the main format, which conforms to the current trend. With the average monthly opening speed of two stores, it quickly and steadily occupied the Shanghai market. By the end of 2004, the number of auspicious stores in Shanghai exceeded 100, and the regional markets such as Beijing, Tianjin, Shenyang, Dalian, Benxi, Xuzhou, Nantong, Wuxi, Ningbo and Guilin were successfully opened up, with brands covering nearly 500 chain stores in more than 30 large and medium-sized cities nationwide.
Quanshi convenience store
Full-time convenience store was established on 20 1 1. Adhering to the concept of "one of the leading brands in the global convenience store industry", we will do a good job in providing convenience services around key words such as "24 hours", "convenience", "quality" and "community service". Full-time convenience, vigorously develop "convenience store+",integrate people flow, logistics, commodity flow and data flow through online interaction and offline experience, form a complete "convenience store+"ecological chain of full-time Internet, innovate thinking on the basis of opening stores quickly, and make more fresh and interesting attempts in the diversified era. Full-time employees take "providing customers with convenient, fast and all-round services" as their purpose, and have enough confidence to make China convenience stores on the world stage.
Morning stationery
Shanghai Chenguang Stationery Co., Ltd. is a comprehensive stationery group focusing on stationery, which integrates creative value and manufacturing advantages. The product field covers all kinds of pens, schoolbags, painting materials, plasticine, glue, eraser, ruler, correction tape, manuscripts and other student stationery and office stationery. The company has 26 provincial distribution centers at home and abroad, 1800 regional core partners and more than 30,000 sample shops, forming a good international and domestic sales network. "Chen Guang" brand enjoys a high reputation in the market, and its products sell well all over the country and are exported to the United States, Japan, South Korea and Southeast Asia.
City Beauty/Fashion Lady
City Beauty, founded in 1998, is a modern large-scale underwear brand operation group dedicated to professional research and development and comfortable underwear management. After more than ten years of development, Metropolitan Beauty now has three major companies in Shenzhen, Dongguan and Beijing, and has set up 25 offices throughout the country. It has successfully entered more than 800 cities in all provinces, municipalities and autonomous regions except China, Hong Kong, Macao and Taiwan, and has carefully built more than 3,500 sales terminals with nearly 20,000 employees.
Advantages and disadvantages of becoming a franchise store
Benefits of franchise stores:
1, brand support, experienced planning professionals to provide you with strong market strategy, market research, advertising, image packaging, promotional projects, public relations planning, tailor-made, to create a dynamic franchise store.
2. The market supports the company's headquarters to integrate various marketing resources, continuously enhance brand awareness and reputation, enhance the sales performance of franchisees, and build a broader communication platform.
3, talent support, the company headquarters continued training, bringing together a large number of industry professionals, from technology to management, as well as employees, to meet the regular configuration of franchise stores in time.
4. Training support. The company headquarters gathers the best elite talents to form a training and R&D team, which can train qualified grass-roots employees for franchisees in the shortest time, and also provide short-term training for franchisees to improve their technical management and solve their worries.
5. Technical support. The information department of the company headquarters keeps abreast of fashion information and constantly develops new products according to market demand. Each franchisee can keep pace with the world, hold various seminars on a regular basis, constantly improve their own capabilities, and let all franchisees enjoy unified quality services.
Disadvantages of franchise stores:
1. Franchise stores are easy to form their own teams, lacking team spirit, which is not convenient for unified operation and management.
2. In view of the attribution of interests, many promotional activities and image-building are often difficult to implement quickly and effectively.
3. The product price system is prone to chaos and market fluctuation, which is not conducive to the overall development of the brand.
In today's emerging brands, franchisees can easily lose their loyalty.