1, exhibition content

The content of the exhibition is the most important part of the exhibition. There are two kinds of exhibitions: comprehensive exhibition and professional exhibition. The comprehensive exhibition is an exhibition that is open to professional visitors and aims to display and trade a variety of industries and products. Professional exhibition refers to an industry or even a product, and exhibitors and visitors are professionals, such as automobile exhibition, jewelry exhibition, clothing exhibition, building materials exhibition and so on.

2. The nature of the exhibition

As far as the characteristics of exhibitions are concerned, they can be divided into two categories: trade exhibitions and consumer exhibitions. The main form of trade exhibition is exhibition activities held in various fields, and the whole exhibition activities must focus on business exchanges and trade negotiations; Consumption is a kind of exhibition activity to promote enterprise products and promote product sales. Generally speaking, industry-oriented exhibitions are trade exhibitions, while consumer exhibitions are open to the public.

3. Exhibition time

From the time demand of the exhibition, it can be designed according to the exhibition, regular exhibition and irregular exhibition. The demand for materials between the two exhibitions is quite different. Like the international auto show, it is usually once a year, once every two years or even once every four years, and the regional auto show is usually once a year. So their design requirements are different.

4. Site location

From the location of the exhibition, it can be divided into indoor exhibition and outdoor exhibition. Indoor exhibitions are generally used to hold regular exhibitions, such as furniture exhibitions, science and technology exhibitions, clothing exhibitions, etc., while outdoor exhibitions are mostly used for some heavy industries or large-scale exhibitions, such as agricultural exhibitions, plant exhibitions, automobile exhibitions, aircraft exhibitions and other experience activities.

5. Exhibition scale

Judging from the scale of the exhibition, the scale of exhibition design can be divided into international exhibitions, national exhibitions, regional exhibitions and local exhibitions, as well as exclusive exhibitions of various enterprises. General international exhibitions and national exhibitions are relatively large in scale, famous and have many exhibitors. It is an important step to design according to the scale requirements of the exhibition, which can better highlight the theme of the exhibition.

Guangzhou bumblebee exhibition design answers for you. Enterprise vi design manual includes: basic element system A, logo B, standard word C, standard color word D, combined application system A of logo and standard word, office supplies: envelopes, stationery, post-it notes, business cards, badges, work permits, invitations, folders, letters of introduction, account tickets, memos, information kits, official document forms, etc. B. External architectural environment of the enterprise: architectural modeling, company flag, corporate facade, corporate signboard, public signboard, road sign, advertising tower, neon advertisement, courtyard beautification, etc. C. Internal building environment of the enterprise: departmental signs, common signs, floor signs, corporate image signs, flags, billboards, pop advertisements, shelf signs, etc. D. means of transportation: cars, trucks, buses, trucks and tool carts. E. Clothing: manager's uniform, manager's uniform, employee's uniform, etiquette uniform, T-shirt, tie, work cap, buttons, epaulettes, badges, etc. F advertising media: TV advertisements, magazine advertisements, newspaper advertisements, online advertisements, street sign advertisements, poster advertisements, etc. G product packaging: carton packaging, paper bag packaging, wooden box packaging, glass container packaging, plastic bag packaging, metal packaging, ceramic packaging and wrapping paper. H. Official gifts: T-shirts, ties, tie clips, lighters, key cards, umbrellas, medals, gift bags, etc. 1. Display: window display, exhibition display, shelf display, display display, etc. J printed matter: company profile, product description, product profile, calendar, etc. Henan Lexus brand planning has decades of first-line design experience, hoping to help you. The design of the whole exhibition hall includes the design of space and area, the design of overall style, the design of use function, the design of showcase, the design of color and lighting, the design of materials, the later accessories and so on.

1. Division of space and division of regions. This is a very important aspect of exhibition hall design, and it is particularly important to divide the exhibition hall with unreasonable layout into reasonable areas and spaces. Only the orderly hall, exhibition hall, lounge and other spaces are allocated reasonably can exhibitors have a good experience. Moreover, after the function of each area is determined, it can be designed according to its own characteristics.

2. Overall style design. To determine what the style of the whole exhibition hall is. Common decoration styles are mainly Chinese, European, Japanese, classical, modern and romantic. What style to choose undoubtedly has a vital influence on the overall effect of decoration. The overall style is mainly expressed through the design of some artistic shapes.

3. Design of practical functions. For example, the exhibition hall needs to design all kinds of display cabinets, layout and lighting design, so as to make the exhibition hall show better. Other areas should also be designed according to actual needs to meet their respective functional requirements.

4. Design of showcase. The shape and placement of display cabinets also have a great influence on the exhibition hall effect, because they are generally relatively large; At the same time, the showcase also has practical functions and must conform to the principles of ergonomics. If the design is unreasonable, it will be very inconvenient to use. Making your own showcase in the exhibition hall can make full use of the space and integrate with the overall style. If you plan to buy a finished showcase after the exhibition hall is completed, you should also consider the shape and color of the showcase in advance when designing, so as not to destroy the overall style of the exhibition hall.

5. Color and lighting design. Proper color design can make the exhibition hall unique and unique. Different colors will give people different feelings; If the design is improper, it may cause visual disharmony and give people an uncomfortable feeling. Lighting has not only the function of lighting, but also the function of decoration. The change of light and shade and color can make the decoration of the exhibition hall focused and full of personality.

6. Material design. What materials are used is an indispensable aspect in the design of exhibition halls. Because the texture and grade of materials can determine the effect and grade of the exhibition hall.

7. Later accessories. Curtains, sofas, display cabinets, lamps and other late accessories are generally added after the construction of the exhibition hall is basically completed. However, because they occupy a large area or space, and often have patterns and colors, they must be fully considered in the design, otherwise it will easily destroy the overall effect of the exhibition hall.

The design of exhibition hall needs comprehensive design and packaging inside and outside the exhibition hall, in order to highlight the exhibition effect and make the exhibition hall a whole.