While attaching importance to product quality and technological innovation, gold companies always regard marketing and after-sales service as important links, and rely on powerful marketing and after-sales service means and measures to expand the influence of brands and promote the sales of gold products.
In recent years, gold companies have formulated a set of medium and long-term development strategies and implementation plans. In order to adapt to the great changes in the external environment such as the industrial chain, market and technology of the gold jewelry industry and the requirements of new development trends, Gold has vigorously promoted enterprises from two aspects: soft environment construction and hard environment reconstruction, and built the core competitiveness and corporate image of Gold with the construction of corporate culture and brand culture as the starting points for management upgrading. Constantly improve the image design and brand promotion of gold companies, hire experts to carry out CIS unified planning and design for enterprises, refine the connotation of gold spirit, standardize all visual elements in enterprises, improve enterprise cohesion, and create a brand-new image of gold brands. Franchise stores, public relations, news, packaging, office areas, marketing halls and other marketing forms and communication methods, with a unified logo and image to spread consistent brand information, to achieve two-way communication with consumers.
On the basis of attaching importance to the research of industry information, gold companies fully grasp the dynamics of jewelry market. The chairman and the management team are responsible for certain market work, and they go to merchants and manufacturers for research every year, not only to do market research, but also to listen to the opinions of all parties on "gold" products. The company's technical developers also understand the market demand and technical trends through various channels such as technical exchanges in the industry, and develop marketable products in advance. Take market research and information feedback as the important responsibilities of marketers, visit gold customers, listen to their opinions extensively, and strive to improve the service quality of gold. In terms of after-sales service, all users of gold products can enjoy life-long value-added service and product maintenance, replacement and update. Implement effective marketing strategy. On the basis of market segmentation, gold companies implement different marketing strategies for different customers to consolidate their position in the large-scale processing field in the industry. Aiming at the time-honored enterprises with longer history and higher popularity than gold in China, the marketing strategy of scale processing is adopted. Because the gold company enjoys a high reputation in the industry with "full color, beautiful color, novel style and fine technology", its brand reputation is also constantly improving.