It's certainly expensive to buy it at the counter. How much does this bracelet weigh? At present, the unit price of raw materials for sufficient silver is 3.48/ gram, and you can calculate how much it comes down to one gram. Nowadays, many smart people will go directly to the factory to buy them, and there are many discounts. Why bother about a brand? Think about it, the labor and rent of the counter are expensive, and they have to be included in the product. Right?