Corporate code of conduct: find ways for success, not excuses for failure; Always pursue better; Have ideals, but don't idealize them. Credo of enterprise workplace: believe in yourself. A trustworthy colleague. I believe all the hard-working people in the world. Believe in what you are doing and believe in the company's development model. Believe in sunshine, air, spinach, diamonds and time. Believe in a happy mood and also believe in health. I believe that the key to success is not making money, but creating value. I believe that every time I open a window in my heart, I will make a new friend. I believe the greatest word in Chinese is "confidence". Believe in working hands, thinking brain and loving heart. Caring for culture and culture of integration, learning, innovation, speed, virtuality and progress.
Three refined management concepts: refinement, precision and lean.
The core of brand culture: extraordinary, brand proposition (advertising language): inspiration makes extraordinary, and four extraordinary cultures: shaping extraordinary brands, creating extraordinary terminals, providing extraordinary services and providing extraordinary products.