According to Article 8 of the Law on the Protection of Consumer Rights and Interests: "Consumers have the right to know the true situation of the goods they buy or use or the services they receive." Gold ornaments have certain particularity. Whether it is sold by piece or by gram, the number of grams is an important issue that consumers care about. Merchants should not conceal, or even conceal. First recognize the difference between pricing by gram and price (1). Pricing by gram: gram weight * unit price+labor cost.

(2) One-price: that is, selling by piece. The advantages of univalent gold are fashionable, rich in modeling, exquisite in production technology and not easy to deform and fade after wearing.

Key points: Gold is lighter, purer, harder, tougher and brighter. When pricing, its price is not based on weight, but only the sales price. At present, most brands of small and exquisite gold ornaments are at the same price. Generally, the price of one gram of gold is less than 1,000 yuan ... I suggest that when you go shopping, you directly tell the counter sister that you should look at gold by gram to avoid making low-level mistakes from the source.

In addition, the prices of gold jewelry of major brands are also different. The gold prices of Hong Kong brands such as Chow Tai Fook, Zhou Shengsheng and Chaohongji are basically higher than the international gold price 100 yuan/gram. China Gold, Zhou Dasheng, Old Temple and other brands are dozens higher than the international gold price. Every brand counter sister will have a little discount. When you want to start, you can ask: Is there any reduction?

Second, the ancient method, 5G process

Ancient craft: traditional craft makes the design more precipitation.

5G process: the fifth generation gold new process, with higher purity, stronger toughness, hardness four times that of ordinary pure gold, brighter and more colorfast;

Key points: These two processes require higher requirements and natural labor costs are more expensive.

Different brands also have different labor cost calculation methods. For example, Chow Tai Fook and Zhou Shengsheng directly mark the labor cost of the whole piece of jewelry, while the labor cost of winning several pieces of jewelry is marked as xx yuan/gram.

3. What is pure gold, thousands of gold and thousands of gold?

Pure gold: the national standard for gold jewelry, with a content of over 99%.

Thousands of gold, thousands of gold: marketing gimmicks made by merchants themselves.

Key points: Thousands of gold, thousands of gold and gold are all gold, and the recycling price is the same!

Fourth, recognize the gold store recycling and brand recycling.

Gold jewelry: the gold content is not less than 999%, and the jewelry content is not less than 900%;

Brand recycling-depends on the weight of grams sold. The recycling price of each brand is generally tens of dollars lower than the selling price. If you are not in a hurry, you can squat and watch the brand's old gold recycling activities. Some brands only recycle the gold of their own brands, such as Chaohongji; Some brands recycle foreign gold at a lower price than their own brands, such as Chow Tai Fook.

Gold store recycling-parts are not recycled or recycled at the price of gold recovered that day. Gold stores recycle gold regardless of brand, only look at the gold content. As long as the gold content reaches more than 99%, it is pure gold, and the recovery price is the same.