Brand history and popularity: Burberry is a British luxury brand with a history of more than 150 years, which has been highly recognized by consumers all over the world.

Product quality and technology: every product of Burberry adopts top-class materials and technology, and has the ultimate pursuit of quality and technology.

Innovative product design: Burberry retains the classic design elements, but also makes innovations to meet the diverse needs of young consumers.

Global stores and brand image: Burberry has many exquisite stores around the world, showing a unified high-end image of the brand.

Customer base: Burberry's target customers are high-end consumers. The brand has further consolidated its image as a luxury brand by launching high-end products such as limited edition and customized services.