The Wenchuang store in the Forbidden City is open to individuals and tourists, and everyone can go shopping and sightseeing.

The Palace Museum has made good achievements in cultural and creative products, attracting more and more museums and cultural and creative enterprises to follow suit and enter the cultural and creative products market. In recent years, the Forbidden City has deeply excavated royal cultural elements and rich cultural relics resources in Ming and Qing Dynasties, vigorously developed derivative industries such as cultural creation, and accumulated more than1.20 thousand kinds of cultural and creative products. The explosion of online celebrities is endless, and the sales of cultural and creative products are growing rapidly.