Zhou Dasheng is a famous jewelry brand in China with a history of 150 years. Its WT is not a common abbreviation, but "WurkerTag", which translates into "craft label" in Chinese. In a jewelry store in Zhou Dasheng, every product will be labeled with this craft label, indicating the quality, origin, material and weight of the product. This label is an important proof to ensure the high quality and authenticity of all goods in Zhou Dasheng.

In addition, WT has another explanation-"worship together". This is because Zhou Dasheng regularly holds "family banquets", inviting all employees to have dinner together and feel the warmth of the extended family. At such a dinner party, everyone will worship their ancestors together, thanking them for their wisdom and efforts, as well as their trust, support and cooperation.

WT may also represent another belief-"We touch". It emphasizes the contact, perception and feeling between people. In a jewelry store in Zhou Dasheng, every waiter will face every customer with a smile and touch every piece of jewelry with his fingers, so that customers can feel the real warm service.

Generally speaking, Zhou Dasheng WT not only represents the guarantee of quality and service, but also represents a family culture and interpersonal relationship. This kind of culture has been deeply integrated into the brand gene and has become an important force for the development and success of Zhou Dasheng brand.