According to the statistics of third-party survey institutions, the overall transaction scale of China e-commerce market reached 7.0 trillion yuan in 20 1 1 year, up 46.4% year-on-year. It is predicted that the e-commerce market in China will maintain a steady growth trend in the next 3-5 years, with an average growth rate exceeding 35% and reaching 26.5 trillion yuan in 20 15 years. The huge e-commerce market and its future potential are increasingly becoming a new brand remolding base. Among them, the brand's popularity and reputation have become a "sword" to test businesses.