Brand concept-noble but not expensive, so that every woman can easily own precious jewelry.

Brand mission-subvert the traditional jewelry sales model and create a new interactive e-commerce platform.

Brand vision-inspirational to become the first brand of jewelry e-commerce in China.

Brand spirit-leading fashion, innovation and enterprising, paying attention to quality and caring service.

Brand management concept-"4R marketing model" emphasizes deeper interaction with customers, provides products with excellent value for money, and allows customers to experience the perfect online shopping trip of newborn jewelry.