For example, occasionally doing activities to make discounts has long been insensitive to customers, so the traffic into the store is still limited and the effect is not good.
Therefore, in our backstage, we often receive such a message: "Physical business is really difficult to do ..."
In fact, the difficulty lies in store marketing and drainage.
So, today, taking an actual case as an example, I will share with you a system drainage method that can be applied quickly:
Wipe off the drainage
For a large number of consumers who will buy jewelry and diamond rings, they are ready to get married, so if they want to get married, they naturally have to go to the wedding shop to choose the wedding dress and discuss the wedding details.
Especially in well-known wedding dress shops, the average passenger flow is not less than 200 people/day. These are accurate users of jewelry stores. This exposure and drainage opportunity can't be missed!
Let's first determine a product, that is, desktop ornaments printed with customers' jewelry store advertisements.
Putting it in a bridal shop is equivalent to bringing more than 200 accurate exposures every day, and with the guidance and introduction of the bridal shop clerk to customers, the transformation effect is obvious.
Because jewelry stores and wedding shops are not only not competitive, but also complementary, and cooperation is easier to talk about.
After talking to the bridal shop, we need to prepare a gift. The attraction of discounts alone may not be enough. We can send it directly and choose a low-priced and exquisite earring/earring/ring.
Guide them to the store to get it, and the drainage action is completed. According to statistics, the conversion rate during the period is five times that of normal activities.
Drainage products+sales staff
After getting a lot of traffic, it depends on the activity skills in the store and the ability of the sales staff.
For example, we set up a ring as a gift for the first time, get to know our customers with the size as a breakthrough, and then tell our customers about other discounts in the store and invite them to visit and try it on, so as to deepen our customers' trust with quality service.
After leaving customer-related information, the salesperson must come to the door for maintenance regularly.
Community marketing
Of course, jewelry stores are not a one-time consumption. Besides weddings, they can also promote the trading of other accessories that are often worn in life. If you want these customers to buy them back, community marketing is naturally indispensable.
Invite customers to enter the WeChat group to implement accurate maintenance of customer categories, regularly publish event offers on the WeChat group, send small red envelopes to make them active, and give priority to participating in lottery activities, cash discounts and other gifts.
After the implementation of this step, the trust of customers has gradually improved.
When customers want to buy jewelry, they can think of this jewelry store as soon as possible, and at the same time, because the relevant service discounts are enough, customers will spontaneously promote it to relatives and friends, achieving a fission effect.
One thing to be reminded is that when implementing the activity plan, we should combine the local actual situation with the cost advertising activity budget of our store.
Every step is important, and this method can be recycled. In addition to wedding dress shops, some shops where young people gather are also the key targets of our cooperation. Through continuous attempts, the correct methods suitable for store marketing are summarized and optimized to achieve twice the result with half the effort.