Although Jin Lan jewelry is not as well-known as domestic first-line jewelry brands such as Lao Fengxiang and Zhou Shengsheng, its own products are also very distinctive, such as gold jewelry. Perhaps it stems from its status as the executive director of China Gold Association, so its gold jewelry styles are more.

Hubei Jin Lan Jewelry Group Co., Ltd., founded in 1986, is the first provincial-level enterprise group in the national jewelry industry. The company has always maintained a good development momentum, and has now developed into one of the important jewelry production and automobile friction material production enterprises in China. The company is a member of the Shanghai Gold Exchange, vice chairman of the Jewelry Professional Committee of the National Light Industry Federation and China Arts and Crafts Association, and executive director of China Gemstone Association and China Gold Association.