Tianjin Jewelry Street, founded by Sinosteel Tianjin Geological Research Institute Co., Ltd. (hereinafter referred to as "Sinosteel Geological Institute"), is located in the financial street of Youyi Road, Tianjin. It is the largest, most complete and professional gold jewelry store in Tianjin at present. It is a retailer designated by International Palladium Association, recognized as "Tianjin Gold Jewelry No.1 Street" by China Jewelry and Jade Jewelry Industry Association, and awarded the title of "China Jewelry and Jade Jewelry Industry Safety Demonstration Store" by Tianjin Jewelry Street. Sinosteel Geological Research Institute is the president unit of Tianjin Gold and Jewelry Association and the vice president unit of Tianjin Gemstone Association. The testing center of Sinosteel Geological Institute is also the technical cooperation unit of the National Jewelry Quality Inspection Center. As early as the 1980s, the Institute of Geology of Sinosteel established the Tianjin Gemstone Research Institute. With a number of national registered jewelry quality inspectors, it is in a leading position in the field of gem research and development, and its research and development level is leading in China. Gradually established a gold jewelry industry with its own characteristics, and formed a large-scale professional jewelry operation enterprise integrating production, processing, wholesale and retail. On this basis, Sinosteel Institute of Geology officially established Tianjin Jewelry Street on 1993. After more than ten years of continuous development, its popularity and reputation in Tianjin jewelry industry have been continuously improved. In order to further develop and expand the jewelry industry, in May 2006, Sinosteel Geological Institute invested tens of millions of yuan to build a brand-new "Tianjin Jewelry Street" on the basis of the original jewelry street. At present, Tianjin Jewelry Street has dozens of professional jewelry brands, such as Beautiful Beauty, Jinnuojin, Shengdil, Saint Rorty and Stone City, which integrates various service functions such as gold jewelry sales, appraisal, testing, scientific research and teaching, and its business scale and marketing strength are constantly growing, with a total business area of nearly 6,000 square meters, and it is known as the flagship of Tianjin jewelry industry. Especially in the past two years, a number of powerful stores, such as the flagship store of Jewelry Street, Cui Yu Villa, Hedong Shopping Mall of Tianjin Jewelry Street, Binhai Shopping Mall of Tianjin Jewelry Street, and a century-old old Fengxiang franchise store, have been built one after another, with professional characteristics, further expanding the function of Jewelry Street, and adding new vitality to Tianjin Jewelry Street, a well-known old brand in Tianjin, combined with a brand-new international management model.

Based on the business philosophy of "winning with characteristics", Tianjin Jewelry Street has made positive contributions to the prosperity of Tianjin gold jewelry market, enriching the varieties of Tianjin gold jewelry market, upgrading the consumption level, leading the consumption fashion and advocating jewelry culture.