1, founding time and brand history: Cuihua Jindian was founded in 1895 with a long history and profound cultural heritage. Its brand history has almost spanned more than a century, witnessed the development and changes of the jewelry industry, and accumulated a lot of industry experience and brand assets. Chow Tai Fook was founded on 1929. Although its history is not as long as that of Cuihua Gold Store, it has also made remarkable achievements in the field of jewelry. With its unique brand concept and innovative spirit, Chow Tai Fook has gradually emerged in the jewelry market and won wide recognition from consumers.
2. Brand style and positioning: Cuihua Jindian takes tradition and classics as its main styles, pays attention to inheriting the essence of China culture, and combines traditional craftsmanship with modern design to create unique jewelry works. Its brand positioning is high, mainly for consumers who pursue quality and culture. Chow Tai Fook pays more attention to fashion and innovation, keeps up with the trend and launches diversified jewelry products to meet the individual needs of young consumers. Its brand positioning is relatively young and fashionable, attracting the attention of a large number of young consumers.
3. Cost-effectiveness: Cuihua Jindian brand has a long history, exquisite craftsmanship and emphasis on cultural heritage. Its product price is relatively high, and the quality and value embodied in its jewelry works are relatively high, so it has a high cost-effectiveness. Chow Tai Fook's products are close to the people, and its fashionable and innovative brand style has also attracted the favor of a large number of young consumers. Although the price is low, Chow Tai Fook also pays attention to product quality and design, and strives to provide consumers with cost-effective jewelry products.