Do any project, there is a question whether it is feasible, including market prospects, competition, advanced technology, economic costs and so on. , to comprehensive analysis. The greater the investment, the greater the risk, and of course the greater the profit, so it is more necessary to study the feasibility in depth and in detail. 1 how to do a good job in the feasibility study of market research The first step is to investigate and study the market. Market research is the basis of feasibility study and decision-making in all aspects of the project. (1) Go to the market to investigate. The content of the market survey varies with the size and nature of the enterprise, and the focus of the survey is also different. ① Investigation of political factors: including relevant policies of the state and local governments. For example, the government's industrial support policy, monetary policy, regional development planning, foreign economic policy, national economic development planning and national key investment projects. ② Investigation of legal factors: including various relevant laws and regulations, such as enterprise law, company law, competition law, trademark law, industrial and commercial law, financial law, foreign-related commercial law, etc. ③ Survey of economic factors: including population density, distribution and growth, national income and personal income, regional economic growth rate, overall price level, social employment situation, average profit rate of industries, import and export trade, etc. ④ Survey of social activities: including various major festivals and celebrations, regional or urban characteristics, cultural and educational conditions, etc. ⑤ Investigation of cultural factors: including consumers' occupational composition, ethnic distribution, religious belief, education and cultural level, family composition, customs and habits, aesthetic concepts, etc. ⑥ Investigation of climatic and geographical factors: including the geographical location, climatic conditions, natural conditions and corresponding transportation conditions of the market. ⑦ Consumer demand survey: Market demand directly determines the scale of an enterprise, which is greatly influenced by social environment, consumer income level, population and popularity. (8) Survey of consumption structure: including population composition, family size and composition, income growth, commodity supply and price changes. It shows the proportion of consumers who spend their monetary income on different commodities. Consumer behavior survey: The main influencing factors include consumers' psychological personality, personal hobbies, surrounding environment, consumption habits, etc. These factors have contributed to consumers' buying behavior to some extent. (9) Supply survey: including the supply of various production factors required by enterprises. Such as capital, labor, land, technology, equipment, fabrics, accessories, accessories, managers, designers. ⑩ Self-production capacity survey: including raw material source, technical equipment level, capital status, personnel quality, etc. Product packaging survey: including sales packaging, industrial packaging, transportation packaging, special packaging, etc. Product life cycle survey: including the changes and trends of the actual annual sales volume of various clothing products, with the obvious increase or decrease of the actual sales volume as the turning point to distinguish which stage of the product life cycle it is in. ⑾ Fashion trend survey: including styles, colors, fabrics and accessories. Understand the epidemic situation at home and abroad and in sales areas. ⑿ Investigate competitors: As long as products enter the market, there will be competition. Only by investigating competitors can we know ourselves and ourselves. The survey of competitors includes the basic information of existing competitors, such as market share, sales volume, profit, new product development speed, market competition strategy, marketing promotion strategy, enterprise competitive strength, etc. (13) price survey: including the market price of related products, the relationship between the pricing strategy and sales of the products of this enterprise, the elasticity of supply and demand of product prices and the price evaluation of consumers. 14. Investigation of sales channels: including the dealer's information, such as the dealer's operation, reputation, business ability, financial strength, store image, etc. , the transportation of goods, such as means of transportation and expenses, and the implementation of the dealer strategy by the enterprise. ⒂ Investigation on promotion means: including store sales, personnel sales, advertisements, media prices and effects, and implementation of brand strategy. (2) How to do market research For small clothing enterprises, if the boss goes to the market to have a look, it is a market research. This method of investigation sometimes works. But with the expansion of business, the accuracy of market research becomes more important. If the company has the strength, it can train full-time investigators by itself or entrust a professional investigation company to complete it. Generally speaking, there are three investigation methods: method 1: inquiry investigation method. The method that investigators directly contact the investigated object and collect relevant information through inquiry is called inquiry investigation method. It is a method for investigators to ask questions to related objects in order to obtain business information and data. Inquiry method can be divided into three forms according to different contact methods, namely, interview investigation method, petition investigation method and telephone investigation method. Method 2: Observation and investigation. A method in which investigators go to the investigated site for on-the-spot investigation or make investigation and statistics on their related behaviors and reactions without knowing it. Observation is often used to investigate the appearance, color, style, fabric, packaging and passenger flow of products and clothes. Method 3: Experimental investigation. Firstly, select a small range, determine 1 ~ 2 factors, and carry out practical experiments on the factors affecting clothing production and sales under certain control conditions, and then analyze and study the results, thus popularizing a survey method on a large scale. It is equivalent to the trial production stage of garment processing and the joint clothing store. My advice to the jewelry industry is! Compare price, quality, decoration and image! Then make a feasible plan according to your investment ability!