Chinese Valentine's Day blind date program (selected 6 articles) (1) 1. Theme of the event
Love each other and love Tanabata best.
Second, the activity time
X month x day -x month x day
Third, the planning theme
1, Tanabata should distinguish Valentine's Day, from the caliber of communication to the organization of activities, based on the feelings between husband and wife.
2. The whole planning theme revolves around "emotion, love and family" to realize the integration of activities and marketing activities.
Four. Activity content
1, love each other, love Tanabata-a large-scale collection activity for "Me and My Lover".
Remember your first photo? Do you remember the promise you made in front of your relatives and friends? The large-scale collection of "My Love and I" kicked off. From now on, collect the earliest wedding photos and the earliest wedding promises. After the event, the wedding time will be arranged according to the photo shooting date.
The earliest wedding photos are 5, and the owner of each photo rewards _ X exquisite gifts from 200 yuan;
The earliest marriage promises were five, and the owner of each promise rewarded _ x exquisite gifts from 200 yuan.
Photos (made into a booth after collection, and the original photos will be returned to me)/promised to be signed by customers by hand, made into a booth, and displayed at the event site of ZTE Square.
Person in charge: xx
2, care for each other, love Tanabata -_ X Pedestrian Street wears a 77% discount on the current price limit. (Limited time discount, announced live) Pedestrian Street is responsible for negotiation and implementation.
Docker: xx
3, care about each other, love Tanabata -_ X large-scale cultural performances, wonderful live activities.
Xx, xx-XX, Wedding Show, X Liuhe Square;
Xx, xx-XX, X wedding show in Zhongxing Square;
On xx, xx, the kite capital of X Zhongxing Square flows-a series of activities of Century Taihua Culture Year;
Person in charge: xxx
4, care for each other, love Tanabata-Wanzhihe expresses his sincerity.
X Xintiandi Pedestrian Street welcomes 10,000 paper cranes to Qixi Festival. In the early stage, _x employees can fold it by themselves, and the materials used will be reimbursed by the company. On Tanabata Day, paper cranes can be prepared on the spot, and customers can fold the paper cranes themselves under the guidance of the staff to express their prayers for love and happy life, and finally hang them on the pedestrian street-Zhongxing Square.
On the afternoon of xx, xx, xx, a notice was issued, requiring employees in the pedestrian street to fold paper cranes first.
Person in charge: xx
5, love each other, love Tanabata-X Tanabata Bridge Club!
Objective: To make use of China traditional festival "Tanabata" to hold a "Queqiao Club" with social welfare, so as to attract more customers to enter and understand _ X.
Time: xx to xx.
Partner: xx Radio Station
Theme: Meeting you and me, in Taihua? -X Qixi Queqiao Club
Media introduction: xx radio station has four professional frequencies: news, economic life, traffic music, health and entertainment. At present, it adopts 10 kW medium wave and 5 kW FM double coverage transmission, and now it has a direct audience of 10 million people in Weifang except twelve counties and cities. Star Bridge, the main program of news frequency, is an old-fashioned program that has been running for nearly ten years. Now we cooperate with fifteen regular matchmaking agencies, each with thousands of single members, and the program "Star Bridge" has tens of thousands of special audiences.
Active phase:
The first stage: the registration stage is from August 9 to August 25.
Interested parties can register at the _x General Service Desk, Century Taihua Plaza General Service Desk and Sino Supermarket Service Desk;
The second stage: the blind date stage
On xx, xx, xx, a large-scale villagers' meeting will be held in X, and the company personnel will make a list of applicants.
Person in charge:
6, care for each other, love Tanabata-what to send to my lover!
From August 17 to August 20th, I bought RMB 100 in xx and gave a special discount card to Lan Zhi Huafu, a famous flower shop in Weifang. * * * 65,438+0,000 yuan, you can enjoy the special planning service of delivering flowers to your home for free.
Person in charge: xxx
7, care for each other, love Tanabata-husband and wife love contest.
Husband and wife love contest, Qixi party, held in Zhongxing Square: released in advance through the media, invited 10 couples to participate in the husband and wife love contest, which is more tacit, talented and skilled.
Jewelry and cosmetics manufacturers are invited to increase title sponsorship, and the time limit for event gifts, background editions, performances and jewelry categories is 60%.
Person in charge: xxx
Material preparation:
1, caring for each other, favorite Qixi poster 500.
The design atmosphere reflects the traditional festivals in China, the love, warmth and femininity between husband and wife.
2. The number and content of X-boxes are decided by the artist and completed by the design department.
The above is completed by the design department.
3. The choice of live draft and live music.
4. The key customer department is responsible for the dp point at the main entrance of 4.xx.
Verb (abbreviation of verb) activity promotion
1, Weifang Evening News 1/2 edition;
2. banners.
3.x-box and bulletin board.
40,000 to 50,000 short messages to promote.
5. Use xx radio channel for publicity;
Materials and expenses of intransitive verbs
Publicity:
1, print advertisement Weifang Evening News1/version 2, xx yuan.
2. Hong Chen Information is RMB xx.
3. the banner fee is xx yuan.
4. the x frame is xx yuan.
5.65438+ 100000 messages are RMB xx.
6, publicity column cost xx yuan
7. The cost of radio advertising is xx yuan.
Subtotal: xx yuan
Single page printing fee:
1, personal information card of villagers' assembly is RMB xx.
2. The data form fee is xx yuan.
3. The material cost of paper cranes is xx yuan.
Subtotal: xx yuan
Gift fee:
1. The gift of Me and My Lover is xx yuan.
2. "Husband and wife love contest", the cost of materials needed on site: xx yuan.
Subtotal: xx yuan.
Chinese Valentine's Day blind date program (selected 6 articles) (part 2) 1. The theme of the discount promotion is "Happy Valentine's Day". To celebrate the arrival of Valentine's Day on Qixi, our store launched the "Beautiful Valentine's Day" activity. On Tanabata, all our goods and products are 15% off, only for one day. Hurry up and bring your friends to enjoy the good time! Discount is a common promotion method in beauty salons, and it is also the most acceptable method for customers. Because everyone likes cheap and practical things, the activities of Tanabata Beauty Salon, which focus on discounts, are most easily accepted by consumers and the fastest.
Second, the card propaganda is "You are the most beautiful in my heart!" On the theme of Valentine's Day on Qixi in beauty salons, whoever brings a female friend and a lover to our store on Valentine's Day on Qixi will loudly say "You are the most beautiful in my heart" to her and get a 1 Valentine's Day card worth 999 yuan in beauty salons. Card-style promotion has been tried and tested in beauty salons. The promotion on Valentine's Day on Qixi not only fits the theme, but also drives men to pay more attention to female beauty, and also reflects the beauty salons' concern for female customers. This method is simple and interesting, and can help beauty salons tap many young female consumers on Valentine's Day.
Third, the consumer will send "XXX beauty salon to accompany you on Valentine's Day!" In terms of theme, it is stipulated that anyone who goes to the store to spend all the money in 50 yuan on Tanabata will get a sweet chocolate! This kind of consumption promotion can effectively stimulate customers' desire for consumption, and it is easy to drive customers to consume. Besides giving Valentine's Day-related gifts, beauty salons can also make adjustments according to their own conditions. For example, anyone who comes to the store for free on Tanabata can enjoy "special" Valentine's treatment (such as free facial treatment or a bunch of roses, etc.). ).
Fourth, the Qixi theme contest held an outdoor kissing contest with the theme of "Romance". If it is stipulated that as long as couples sign up for the kissing contest held by XX beauty salon for free on Valentine's Day, the couples who kiss the longest will get the luxury couple package! (The contents of the package can be drawn up according to the actual situation of the beauty salon. This most direct way of theme promotion can stimulate people's sense of participation, and it is also very easy to create momentum and rapidly expand the influence of beauty salons. Maybe beauty salons can also use this activity to tap many shallow customers during Valentine's Day on Qixi.
Verb (verb's abbreviation) points promotion All the old customers of beauty salons can get double points when they spend 10 yuan in the store on Valentine's Day, and they can also exchange 1 high-end beauty products; Customers who register new members in the store on Valentine's Day can get 50 points ... beauty salons can "send romantic points and gifts!" The integral promotion of the theme can be implemented according to the actual situation of beauty salons. Beauty salons launched points promotion activities during Tanabata Valentine's Day, effectively increasing the total consumption of customers. It is recommended to set the integral limit first. When customers reach one point, they will receive XX gifts to stimulate their desire to spend again.
The planning of Valentine's Day blind date activities on Qixi (selected 6 articles) (the third article) I. General idea
This promotion plan mainly puts forward two large-scale promotion activities closely related to the theme of "Chinese Valentine's Day" to cooperate with the promotion activities of various businesses and venues in the store and create a strong Valentine's Day consumption atmosphere. In addition, as gold jewelry is one of the main commodities of Valentine's Day, it is suggested that the annual "Autumn Diamond Festival" for the wedding market in shopping malls should start on Tanabata to promote the festival and make a good start for the Diamond Festival with the help of the huge business opportunities of Valentine's Day.
Second, the activity time:
August 65438 +05-August 25
Third, the layout of the store.
In line with the theme of Chinese Valentine's Day, it is suggested to set up a magpie bridge in the enjoyment space of shopping malls. According to the legend that cowherd and weaver girl can be heard under the grape tree, the main entrance pillar is decorated with green plastic vines, creating a rich atmosphere of traditional Valentine's Day in China.
Fourth, activity planning.
(1) diamond decoration part
1, subject
A century-old shop, a century-old friendship-20xx Diamond Festival
[Theme Interpretation] The theme of this activity is "A century-old shop; "Centennial Harmony", focusing on the wedding market, with clear positioning, highlighting the most competitive brand reputation advantage of the gold jewelry store in xx shopping mall, and attracting target consumers with integrity and blessings.
2. Activity planning
The Diamond Festival lasts from August to the "Eleventh" Golden Week for more than a month. For such a long time, the promotion activities should be hierarchical and phased. The promotion period of Tanabata is the warm-up period of the Diamond Festival, which attracts consumers' attention to the Diamond Festival and promotes the following consumption.
The Diamond Festival begins romantically, and you can choose seven dazzling gifts at will.
During the activity, the total amount of diamond ornaments purchased is over 3,000 yuan, that is, choose one of the seven discounts. Bedclothes 77 yuan discount coupon suit 77 yuan discount coupon shoes 77 yuan discount coupon.
77 yuan Coupon for Women's Wear 10% Discount Card 60% Discount Card for Clothing Accessories and 20% Discount Card for Wedding Photography.
Romantic Tanabata Love in Golden Autumn 100 Couples Costume Matching Competition
From 16-20, customers can randomly choose Xinglong clothing to match with a pair of "rich women" in the clothing, shoes and hats knitting mall, and they will take photos in the mall and choose at the same time. On the evening of Valentine's Day on the 20th, the selected contestants with costume will be rewarded at the North Gate Stage.
Award setting:
First prize diamond lover 1 a prize with a face value of 299 yuan;
Six pairs of gold lovers with second prize, one prize in 99 yuan for each pair.
Third prize, an activity gift.
Prizes can also be set according to the products of the mall promotion plan, or the products of the event sponsors can be provided.
Other promotional activities
(1). Buy a Valentine's Day gift and get a movie couple package-during the event, buy a Valentine's Day gift and get a movie couple package as soon as 770 yuan arrives.
(2) Romantic Queqiao, Love Passing-During the activity, you can enjoy free ems express in China when you buy a single ticket of the designated category of Valentine's Day gifts in 770 yuan, and pass on romantic affection for lovers who live apart in the two places.
Tanabata Valentine's Day blind date activity plan (selected 6 articles) (fourth article) Romantic Tanabata, enjoy a warm life Hotel Tanabata lit romantic activities in progress:
Copy 1:
Warm life is always accompanied by his (her) holiday romance, and he is always willing to light it for you!
Spend the romantic Tanabata and enjoy a warm life. Hotel Tanabata is igniting romantic activities! During the activity:
Original price 980 yuan cherry blossom standard room, romantic lighting price: 398! And give a couple package worth 198 yuan! Original price 1 180 yuan Rose Deluxe Room, romantic ignition price: 498! And give a couple package worth 198 yuan! Original price 1380 yuan Lily special room, romantic lighting price: 598! And give a couple package worth 298 yuan! (Note: ① Romantic ignition price is the hotel agreement price; ② There are activities only on August 6th and 7th this weekend)
Copy 2:
The romance of Tanabata is going on. You can stay in the first romantic theme hotel for 398/498/598 yuan and enjoy the couple package for several hundred yuan for free! Please contact XXXXX for details.
First, planning ideas.
By combining the romantic Valentine's Day in China with the romantic theme personality of our hotel, a distinctive, easy-to-convey and infectious romantic atmosphere is formed and quickly conveyed to consumers, thus instilling the romantic brand personality of our hotel into consumers' memories, attracting consumers' consumption and enhancing the popularity of our hotel. According to the designated consumer groups, the integrated catering and accommodation package is specially launched to meet the holiday needs of consumers and potential consumers, so as to understand and experience the services of our hotel, establish and deepen our brand goodwill and loyalty.
Second, the planning purpose
1. Express the romantic brand personality of the hotel through China Valentine's Day on Tanabata.
2. Attract consumers to experience and spend in our store, and establish and improve the visibility of the hotel; 3. Promote the consumption of hotel rooms and restaurants and increase our sales.
Third, the content of the program.
Part I: Promotion of guest rooms and catering. Through the bundle of rooms and restaurant packages, combined with the hotel's Tanabata Juhui package, it is finally positioned as the price of Tanabata romantic lighting. Details of the package are: original price of 980 yuan cherry blossom standard room, romantic lighting price: 398! And give a couple package worth 198 yuan! Original price 1 180 yuan Rose Deluxe Room, romantic ignition price: 498! And give a couple package worth 198 yuan! Original price 1380 yuan Lily special room, romantic lighting price: 598! And give a couple package worth 298 yuan!
Part II: Valentine's Day Layout
Layout style: romantic as the theme, combined with the brand personality of the hotel, decorated in a beautiful and romantic style. ? Pink and blue are the main colors, and flowers, clouds and cowherd and weaver girl are the main performance carriers.
Yi Labao, humanoid cards, multimedia and KT boards are used to decorate the lobby and hotel entrance into the romantic and aesthetic style of Tanabata.
Fourth, the responsibilities of various departments.
Finance Department
1) charge.
? food and beverage department
1) Prepare meals, including set meals, chocolates, roses and red wine. 2) Determine the menu according to a fixed amount. 3) Arrange the Chinese Valentine's Day in the restaurant.
4) Recycle the decoration and hand it over to the marketing department for preservation? administration department
1) Layout of lobby, restaurant and hotel entrance; 2) Recycling and decoration, which shall be kept by the marketing department.
3) accept customer consultation and explain the details of the activity to customers? housekeeping department
20xx Hotel Tanabata activity planning scheme provides corresponding rooms, and arranges room security department to divert traffic.
2) Assist the maintenance engineering department to arrange materials.
1) To meet the power demand of power facilities in Qixi activities; 2) Assist in layout (sometimes aerial work is needed); Marketing/Planning Department 1) Determine the layout tonality.
2) Develop and implement marketing plan 3) Material design.
4) Organize site layout 6. Media Promotion In-store Promotion 1) Yi Labao publicizes and introduces the Qixi Package, which takes romance and aestheticism as the keynote and Qixi elements as the theme. Design copy: warm life is always accompanied by his (her) romantic holiday, and he is always willing to light it up for you!
Spend the romantic Tanabata and enjoy a warm life. Hotel Tanabata is igniting romantic activities! During the activity:
Original price 980 yuan cherry blossom standard room, romantic lighting price: 398! And give a couple package worth 198 yuan! Original price 1 180 yuan Rose Deluxe Room, romantic ignition price: 498! And give a couple package worth 198 yuan! Original price 1380 yuan Lily special room, romantic lighting price: 598! And give a couple package worth 298 yuan! (Note: The price of romantic lighting is the hotel agreement price, and the activity is limited to the 6th and 7th weekends) 2) Multimedia promotion.
LED highlights the theme of the hotel's Tanabata activities and ignites the ongoing romantic activities. LCD TV and building TV highlight the atmosphere of Tanabata and the preferential information of this event.
Valentine's Day blind date activity plan on Qixi (selected 6 articles) (fifth article) I. Activity time
February 20xx13 —— February 20xx 14
Second, the event gifts
Roses (packaging), beautiful cards (write a message with the theme of Valentine's Day in advance, and leave the customer's name at the end)
III. Contents of activities
1. Customers who open a new xx card, mobile banking and online banking at the same time, and handle a business with mobile banking on the spot, can get 1 rose (with card).
2. All the customers who went to the outlets for business on the first batch of 14 will be given a warm rose.
3. Customers who regularly save money with the other half will receive a rose.
4.10-65438+ potential customers who deposit more than 50,000 yuan in February will also receive roses;
Valentine's Day blind date planning (selected 6 articles) (6 articles) I. 20xx Valentine's Day theme:
Romantic Valentine's Day, Singles Day. Let single men and women no longer feel lonely on Valentine's Day, and give them a chance to try to find fate.
Second, 20xx Tanabata Valentine's Day target market positioning:
The high-paying class and senior white-collar workers who are still single are further promoted to the social middle class.
Third, 20xx Tanabata Valentine's Day slogan:
Today is Tanabata Valentine's Day. Say goodbye to bachelors.
Fourth, 20xx Tanabata Valentine's Day. Specific activities:
20xx August 2nd (Chinese Valentine's Day):
1. The participant checked into the hotel in the morning and brought a single ring made exclusively by the hotel, which represented his participation in this activity and also sent a signal of single looking for love.
2. Have a barbecue party indoors at noon. Participants introduce themselves and get familiar with each other. At this time, the girls choose their favorite objects one by one to complete the first speed dating between men and women.
3, separate activities until dinner, couples can get to know each other freely. Entertainment places can be hotel cafes, entertainment centers or cinemas.
There will be a night masquerade party and a buffet in the hotel. Participants are dressed neatly and wear a ring to enter the venue. Talented people can take this opportunity to show on stage, or they can pay attention to it silently and find their partners. At the same time, it is also a good opportunity for successful speed dating men and women to deepen their understanding.
5. In the middle of the night, fly a sky lantern (Kongming Lantern) in the shape of love into the sky, put your hands together, make a wish, and the hotel will cooperate to light fireworks. The perfect day ended smoothly.
20xx August 2:
1, entertainment activities continue in the morning. There are two competitions: "King of karaoke" and "Running with your girlfriend on your back". Winners can get a free one-night room provided by the hotel, and the room standard is chosen by the winners themselves.
2. Lunch is a simple buffet, which allows participants to continue to light their love fire in a relaxed atmosphere.
3. After lunch, boys choose girls to finish the second speed race for men and women.
The pottery teacher teaches couples to make handmade pottery as a Valentine's Day gift.
Before dinner, it was finally a big confession of love.
6. If the pairing is successful, you can stay and enjoy the Valentine's Day dinner provided by the hotel! After that, you can make a wish on the wishing tree, lock their love on the stone wall of the "Tianya Haijiao" and take photos as a souvenir. Love is long-lasting. Unsuccessful people can check out and leave by themselves.