The "story" of story organization usually tells important events or people, such as organizing the founder, breaking the rules and reflecting on historical mistakes. For example, Nike managers realize that the story of the company's history can help shape the company's future. Whenever there is an opportunity, the company's "storytellers" (executives) will explain the company's traditions and tell some stories to praise those who have completed the work. When they talked about Bill, one of the founders of the company. When Ballman (now dead) personally went into the workshop to pour rubber into his wife's waffle mold in order to make better running shoes, he was actually talking about Nike's innovative spirit. These stories set a first-class example for employees to learn. In 3M Company, the story of product innovation is legendary. This story tells the story of a scientist from 3M Company who poured chemicals into his tennis shoes and came up with Scotchgard's idea. What about studying art? Story art frying. He wanted to mark the pages of church hymns in a better way, so he invented post-it notes. These stories all reflect the success of 3M and the factors that will continue to be brilliant. In order to help employees learn culture, the story of the organization takes the past as the fulcrum of the present, provides a reasonable and legal explanation for the company's current practices, and illustrates what is important to the organization with examples.
The ceremony of "Passing the Pillar" is an important ceremony of Boston Institute of Science near Minneapolis. When someone takes over a challenging and difficult project and task, they will be awarded a small pillar made of two feet high hot gypsum to show that they have the support of all their colleagues. Company ceremonies are a set of repetitive activities that express and instill company values: what is the most important goal? Who is as heavy as Mount Tai? Who is as light as a feather? A famous company ceremony is the annual meeting of Mary Kay's sales representatives. This award ceremony is like Maximus Arena. The ceremony was held in a huge auditorium. There were many radiant audiences in front of the stage, and all the participants wore noble and charming evening dresses. Sales staff with outstanding sales performance will receive a series of dazzling prizes including gold jewelry, mink coats and pink Cadillac cars. This kind of "grand meeting" stimulates the enthusiasm of employees by publicly commending outstanding sales performance. In addition, this ceremony confirmed the founder Mary? Kay's determination and optimism inspired her to overcome difficulties, set up her own company and achieve material success. This ceremony conveyed a message to her sales staff: it is very important to achieve sales targets, and they can also succeed through hard work and encouragement. Once, an author of this book and Mary Kay's sales representative left Dallas on the same plane, and they had just returned home from the annual awards conference. Their infectious enthusiasm and passion clearly show that this annual ceremony plays an important role in stimulating ideal motivation and behavior expectation, which is what organizational culture should do.
Tangible creed When you walk into several different enterprises, do you have a "feeling" about these places-formal, casual, interesting, serious and so on? These feelings you get prove the ability of tangible creed in shaping organizational personality. The arrangement of organizational facilities, the clothes of employees, the cars provided to the top, and the types of air tickets provided by the company are all examples of tangible beliefs. Other beliefs include the size of the office, exquisite decoration, and special treatment for senior executives (additional benefits provided to managers, such as membership of health clubs and the right to use company resorts). ), set up catering facilities in the staff lounge or office space, and reserve parking spaces for some employees. WorldNow is a company that provides Internet technology for local media companies. One of its important tangible beliefs is a sunken old drill bit that the founder of the company bought at a cheap store for $2. This drill bit symbolizes the company culture of "delving into the end and solving problems". When giving an employee a drill to show his recognition of his excellent work, people hope that the drill can reflect his personal color. One employee installed a bart simpson starter on it, and another employee added an antenna to make a radio drill. When the company changes, the company's "idol" sticks to the company's culture.
These tangible creeds convey information to employees: who is the important person, the degree to which top managers demand equality, and what behaviors (such as adventure, caution, obedience, participation, individualism, etc. ) all meet the requirements and are suitable.
Language Many organizations and institutions use language to identify members of a culture. By learning this language, members of the organization prove that they have accepted this culture and are willing to help maintain it. For example, Microsoft has its own unique vocabulary: work judo (the art of giving work tasks to others without others discovering that you are avoiding work); Enjoy your own dog food (the strategy of testing with your own software program or product in the early stage of development, even if the process is boring); Plane food (delicious food from vending machines, which can be slipped from the door to colleagues, who are in full swing to catch up with the construction period); Facemail (actually a face-to-face conversation, which Microsoft employees regard as a backward way of communication); Death March (countdown stage of delivering new products) and so on.
Over time, organizations usually design unique terms to describe their equipment, key personnel, suppliers, customers or products related to the company's business. New employees are usually overwhelmed by abbreviations and jargon, but before long, these words will naturally become part of their language. Once learned, these languages will become a bond that unites members of a particular culture.