Investment amount: 500- 1 ten thousand.
Company name: Shenzhen Meixixi Catering Management Co., Ltd.
Now the milk tea industry is a hot industry, and more and more people like to drink milk tea. Especially in the last two years, with the rise of take-away, the sales of milk tea have doubled. However, although milk tea is more popular, people have higher requirements for the taste of milk tea. As a high-end milk tea brand, Xi milk tea has become famous in Beishangguang, so many people want to join Xi milk tea in other cities. But is it true that joining Xi Tea needs 6.5438+0 million yuan? What are the requirements for joining hi-tea?
Xicha originated from 20 12. At that time, Xicha was just a small tea shop on a small street in Jiangmen, Guangdong. Its face is not called Xi tea, but Royal tea. However, because it could not be registered as a trademark, it was renamed HEYTEA. The orientation of hi-tea is to take the high-end route. In addition to Guangdong, it has also entered cities such as Shenzhen, Beijing and Shanghai. Since 2020, the theme route of online celebrities has also been set.
In addition to all kinds of celebrity-themed tea shops on the Internet, high-end hi-tea has also made great efforts in taste, using the joining fee of fresh fruit and high-grade coffee beans, so the price is a little more expensive than ordinary milk tea. The positioning of hi-tea should be between Starbucks and ordinary milk tea. The goal and development strategy of Xicha is very clear, that is, to take the high-end route. All the chain stores are located in the economic center of big cities, but the boss of hi-tea also knows that it is difficult to combine the abilities of his artists.
In the past two years, Xicha has raised hundreds of millions of dollars and become the most valuable tea brand in the market. Is it expensive to join such a high-value brand? There are rumors on the internet that it takes 2 million to join hi tea? Although Xicha is a high-end brand, you don't need 2 million yuan to open a Xicha milk tea shop. You can open a Xicha shop at 50 to 1 10,000. However, Xicha has not yet publicly joined this path, and its operation mode is still direct. Xicha can't guarantee that every franchise store can have good quality, so it would rather open its own chain store by financing, which can not only ensure the quality, but also best implement its marketing concept.
The advantages of liking tea are obvious. First, it has a high reputation in first-tier cities. In addition, the marketing method of online celebrity theme chain stores is very popular among young people and has a good development prospect. Xicha has been studying the production technology of products, and the product research and development department will regularly introduce new products, especially the laboratory tea shop in Shenzhen, which is not only novel, but also can develop many tastes suitable for customers. Xicha not only has huge financial support, but also has strong product research and development capabilities, professional store management capabilities, and familiar marketing planning capabilities. In the future, the milk tea industry is very competitive. Hi-tea joining registration form