Especially when you open a shop in Taobao, you can not only find a good product and put it on the shelf, but also sit and make money without spending money on promotion. If you are a seller with this spirit of "Buddha Taobao", I suggest you change careers as soon as possible to avoid wasting time and energy.
But at the same time, paying may not necessarily make money. If the way is wrong = spend money in vain!
As a businessman, it is important to get the maximum profit at the lowest cost. This is efficiency.
Therefore, if you want to make money from Taobao, it is necessary to promote products, but you should also choose the most efficient way to save money yourself, instead of spending money indiscriminately! In line with their own reality (that is, the status quo of the store! ) set off.
If you are a new store/product, then I suggest you brush your bill!
Driving or walking is not recommended. Waste of money, little effect because the new store/product itself has no basic weight, no data (word of mouth, sales volume, evaluation, ask everyone and so on. ). Even if you drive or walk, it is difficult to turn visitors into orders.
And paid traffic is not the same as free traffic portal. Neither through train nor Taobao can directly give you natural search weight. They can only help improve the weight of single products through the sales volume brought by the transaction and the corresponding customer experience (five-star praise, etc.). ).
So generally speaking, new stores/products go directly to Taobao or drive. After opening for a month or two, you will find that the free traffic of your store, especially the natural search traffic, is still only a few dozen. The influence is very bad. Then the promotion cost is almost equal to waste. This is one of the reasons why many novices can't carry Taobao funds. Because of unreasonable use
Why do you suggest brushing?
First: single data!
Basic sales, basic evaluation, ask everyone, word of mouth, DSR score, etc. These powerful factors that can help improve the conversion rate of stores must be solid in the early stage. In particular, there can be no bad reviews and other factors. Otherwise, it will have a great impact on the conversion rate of single products.
Second: for the store weight!
The weight of the store will affect the weight of the goods. Simply put, even if your goods are ok, you can get 90- 100% traffic display because of the lack of store weight, and you may only get 50-80%.
Therefore, occasionally brush other products irregularly to avoid slow sales, improve sales rate, and stabilize conversion rate and merchant level. Even brush secondary links (useless links), improve DRS scores, and even subtly improve indicators such as fuzzy store sales base to reduce returns and complaints.
Third: for the weight of a single item!
If a single product wants to get the so-called "free search traffic", keywords must be ranked first, that is, when a customer searches for a keyword related to you (such as a large size dress), your product can be ranked in the first few pages of the customer search page.
If you want to get the top ranking of keywords, you must get a series of complete experiences such as matching, popularity, trading, confirmation and praise of "accurate crowd tag".
Therefore, most of the brush amount we say refers to the accumulation of keyword weights in the new product stage. Only when keywords get a complete experience behavior can they get a bigger ranking and the products get the greatest exposure/display.
The above are some of my suggestions, I hope to help you.