Avon, with a history of 1 17, is called "the brand that gives health back to women" by consumers in America. At the end of last year, Women's Fashion, the most influential daily newspaper in the world's fashion and beauty industry, published the top ten brands most loved by women, and Avon was the only beauty brand among the selected brands, which made Avon people feel proud. With the passage of time, the connotation of "health" is constantly enriched and developed. 2 1 century "health" is no longer a simple beauty and skin care, but also includes many aspects such as nutrition, appearance and even psychology. With the internationalization of Avon market, people of different races, colors and classes will have more and more diversified demands for Avon products, which not only brings new challenges to Avon and all cosmetics enterprises, but also provides them with various opportunities.