If there is no international brand company, it is difficult to understand.
VM practitioners who lack management and training experience, managers who are engaged in related work in the clothing industry, VMs who plan to be promoted, buyers, and even agents, franchisees and self-operated shopkeepers can come to study high-end VM management courses. The course will train students' management ability and professional ability from four modules: image planning, planning and management, business application, team building and training. Under the embodiment of data and standardization, improve the all-round ability of VM practitioners, maximize the role of the team and improve the efficiency of the company.
1. Brand image planning: From brand culture positioning image design and planning to storefront space design and product display design, we can better understand visual merchandising's responsibilities and work contents in fashion retail operation;
2. visual merchandising Planning and Management: visual merchandising's working system and the use of various working tools, such as forms, documents, databases, exhibition manuals, etc. Within 72 hours, master the standardized fashion retail visual display system and use it flexibly;
3,000 copies of the national exhibition products such as "China People's Trade Standards and Domestic Trade Standards" and "Technical Requirements" have been printed. You can search it when you have time.
3. Brand commercial application: Understand the development status and future of VM China market, so that every VM practitioner who comes to study can grasp the trends and opportunities, better display their skills in brand marketing, achieve their own achievements and achieve their own brands;
4.? Marketing team management and exhibition training: team building and training skills are needed by every manager. Standardized system management can better carry out team work, maximize the role of the team through data management, save manpower for enterprises and enhance their capabilities;
5. The whole case of image planning: The systematic brand visual merchandising system needs to be maintained through real cases. Through experiential planning, from planning to training, every student can deal with unexpected situations at work more personally. ?
Use Pdca's four modes to guide students in the whole process.
First of all, the course will have a great understanding of the management and planning of Sino-Hershey simulation exhibition design, and complete each actual combat project. The course will let you know the whole visual merchandising management system from chaos to clarity from the formulation of terminal display counseling and training design, the implementation and control of terminal display counseling and training. The formulation of visual exhibition work plan (annual, quarterly and monthly), visual exhibition work tool list and exhibition standard manual, and the evaluation and assessment of terminal exhibition effect.
At the level of planning and design management, this course will start from
1. International storefront design case and storefront space planning VM planning II. Product planning and exhibition manual formulation III. Visual merchandising Theme Planning Brand Launch Conference, Exhibition and Order Fair 4. Commodity planning-visual theme planning? 5. Planning and management have a firm foothold in the exhibition department. 6. visual merchandising's performance evaluation and management in six directions, with systematic teaching and practical application.
If you want to be competent in your future job, you need to find a very accurate starting point with your previous professional ability. There will be a special hr to recommend relevant courses and occupations implemented in China and Kazakhstan, but you can complete a series of work after completing accurate human resources guidance after class.
Show designer's promotion chart
VM practitioners who lack management and training experience, managers who are engaged in related work in the clothing industry, VMs who plan to be promoted, buyers, and even agents, franchisees and self-operated shopkeepers can come to study high-end VM management courses. The course will train students' management ability and professional ability from four modules: image planning, planning and management, business application, team building and training. Under the embodiment of data and standardization, improve the all-round ability of VM practitioners, maximize the role of the team and improve the efficiency of the company.
Middle-level display generally refers to the position below the department display supervisor and manager. There are exhibitors, display supervisors, display specialists, in-store display, as well as window design, store designer and display training positions.
Window design and display shop design location
P planning? Market research, (competitive products and similar brands market analysis, logistics props market supplier research)
D design implementation: window design intention scheme, window design prop scheme, window design budget scheme, window design implementation scheme,
Window design and development guide, showing design management tools using project management tools, design management tools
A window design and development manual, window design guidance, window design props modeling program guidance, one-on-one entrepreneurship counseling under the course. In view of how to carry out brand promotion and brand promotion of free companies in the future, from the overall order-taking process to the customer's word-of-mouth marketing, including personnel management and performance system, it is necessary to communicate with the entrepreneurial tutor under the course.