1. Unreliable quality: Due to the limitations of live broadcast sales, consumers can't directly contact jewelry products, which makes it impossible to accurately judge the quality of products. At the same time, some unscrupulous merchants may sell inferior jewelry and shoddy it.

2. As a relatively old e-commerce platform, Tik Tok has strict control over all the live broadcast rooms selling jewelry in its platform. Tik Tok officials don't allow live broadcast rooms and anchors to sell fakes, otherwise they will be punished with one fake and even the title.

3. Generally, it should be reliable. The cost of Tik Tok's live broadcast room is definitely lower, even if the selling price is lower, it will be enough. In addition, if they sell fakes, they will immediately lose their living space and ask for it. But it is also necessary to prevent flashy sales between individual live broadcasts. After all, although gold jewelry is not as deep as jade, there is still a lot of space.