On March, 2022, Kloc-0/5, the anti-counterfeiting list did not include Dong Jewelry.

Before entering the live broadcast field, Mr. Dong has worked in the jewelry industry for nearly ten years, and has a thorough understanding of the jewelry industry, with jewelry supply chain and products in his hand. Around 18 and 10, Teacher Dong started to contact e-commerce to supply the anchor with jewelry. After a period of supply, Mr. Dong found some disadvantages in the live broadcast room. Sometimes he prepared a lot of goods for the anchor, but the anchor didn't sell them, which caused great burden and trouble to the company. So on 19, Mr. Dong began to transform, making his own video explaining jewelry, telling how to choose jewelry correctly from jewelry materials, crafts and decorations, and accumulating original fans for his account. With a certain number of fans, Mr. Dong began to broadcast live on jewelry. At first, no one watched it. However, when professional operations intervened, they began to bring goods, and live sales began to take off. The first live broadcast sales in Tik Tok reached a million levels. Since then, Mr. Dong's jewelry has become better and better, ranking first in real-time delivery of Tik Tok for many times, which has attracted the attention of people in the industry.